Brandwave

How popular isDualit in search?

In September 2026, there were an estimated 34.3K branded searches for Dualit worldwide which is down 18.1% over the last 12 months. Dualit holds 1.1% estimated Share of Search among hand blender brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid42.4%
  2. Breville29.2%
  3. Kenwood13.1%
  4. Cuisinart7.1%
  5. Bosch5.6%
  6. Braun1.4%
  7. Dualit1.1%
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Which hand blender brands compete with Dualit?

Dualit against hand blender brands worldwide, by month

Share of Search by month for KitchenAid, Breville, Kenwood, Cuisinart, Bosch, Dualit. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidBrevilleKenwoodCuisinartBoschBraunDualit
Oct 202548.7%21.8%14.8%6.8%5.5%1.2%1.1%
Nov 202551.8%23.7%11.8%7.6%3%1.1%1.1%
Dec 202553%23.7%10.3%8%3%1.1%0.97%
Jan 202645.4%26.4%11.9%9.7%4.2%1.1%1.3%
Feb 202646.5%24.2%14.9%7.4%4.5%1.1%1.3%
Mar 202644.7%22.6%16.8%8.6%5%1%1.2%
Apr 202646.4%24.2%15.1%6.7%5.3%1%1.2%
May 202643.2%25.6%15.2%8.2%5.6%1.1%1.1%
Jun 202641.9%27.9%14.2%7.6%6.1%1.2%1.2%
Jul 202641.6%28.7%13.4%8.3%5.7%1.4%0.95%
Aug 202640.7%28.2%13.2%8.5%6.8%1.4%1.3%
Sep 202642.4%29.2%13.1%7.1%5.6%1.4%1.1%
  1. 1.KitchenAid

    42.4%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.7 points.

  2. 2.Breville

    29.2%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +1.1 points.

  3. 3.Kenwood

    13.1%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cuisinart

    7.1%

    Held 4th. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  5. 5.Bosch

    5.6%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

  6. 6.Braun

    1.4%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dualit

    1.1%

    Held 7th. 34.3K estimated branded searches, -12.5% vs prior month. Share -0.2 points.

Compare search popularity between Dualit and its closest rivals

How has branded search demand for Dualit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dualit worldwide fell from 41.9K to 34.3K.
  • Across the 12 months ending September 2026, Dualit’s estimated Share of Search among hand blender brands worldwide held steady at 1.1%.

How did search popularity change for hand blender brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among hand blender brands worldwide, from 40.7% to 42.4%.

  2. In September 2026, Breville gained estimated Share of Search among hand blender brands worldwide, from 28.2% to 29.2%.

  3. In September 2026, Cuisinart lost estimated Share of Search among hand blender brands worldwide, from 8.5% to 7.1%.

  4. In September 2026, Bosch lost estimated Share of Search among hand blender brands worldwide, from 6.8% to 5.6%.

  5. Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 14.2% to 13.1% in September 2026.

  6. Estimated monthly branded searches for Dualit worldwide fell 18.1% over 12 measured months, from 41.9K to 34.3K in September 2026.

Where does Dualit compete?

Dualit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toaster brands5th of 51.1%Show ranking
Hand blender brands7th of 71.1%Shown above
Milk frother brands5th of 51.3%Show ranking

How is Dualit measured?

Brandwave collects information about searches that people make online using Dualit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dualit
  • dualit toaster

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How the Brand Demand Index is measured

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Is Dualit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.