Brandwave

Hand blender brands:Which are searched most?

In September 2026, KitchenAid was the most searched among hand blender brands worldwide, with an estimated 1.3M branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid42.4%
  2. Breville29.2%
  3. Kenwood13.1%
  4. Cuisinart7.1%
  5. Bosch5.6%
  6. Braun1.4%
  7. Dualit1.1%

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Share of SearchLeaderboard

Compare the hand blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand blender brands worldwide, by month

Share of Search by month for KitchenAid, Breville, Kenwood, Cuisinart, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidBrevilleKenwoodCuisinartBoschBraunDualit
Oct 202548.7%21.8%14.8%6.8%5.5%1.2%1.1%
Nov 202551.8%23.7%11.8%7.6%3%1.1%1.1%
Dec 202553%23.7%10.3%8%3%1.1%0.97%
Jan 202645.4%26.4%11.9%9.7%4.2%1.1%1.3%
Feb 202646.5%24.2%14.9%7.4%4.5%1.1%1.3%
Mar 202644.7%22.6%16.8%8.6%5%1%1.2%
Apr 202646.4%24.2%15.1%6.7%5.3%1%1.2%
May 202643.2%25.6%15.2%8.2%5.6%1.1%1.1%
Jun 202641.9%27.9%14.2%7.6%6.1%1.2%1.2%
Jul 202641.6%28.7%13.4%8.3%5.7%1.4%0.95%
Aug 202640.7%28.2%13.2%8.5%6.8%1.4%1.3%
Sep 202642.4%29.2%13.1%7.1%5.6%1.4%1.1%

This month’s ranking, September 2026

  1. 1.KitchenAid

    42.4%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.7 points.

  2. 2.Breville

    29.2%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +1.1 points.

  3. 3.Kenwood

    13.1%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cuisinart

    7.1%

    Held 4th. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  5. 5.Bosch

    5.6%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

  6. 6.Braun

    1.4%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dualit

    1.1%

    Held 7th. 34.3K estimated branded searches, -12.5% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand blender brands worldwide?

In September 2026, KitchenAid was the most searched among hand blender brands worldwide, with an estimated 1.3M branded searches and 42.4% estimated Share of Search within this set. Breville is in 2nd place, 13.2 percentage points behind at 29.2% Share of Search.

Global hand blender brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid48.7% → 42.4%53%Dec 202540.7%Aug 20261st
Breville21.8% → 29.2%29.2%Sep 202621.8%Oct 20252nd
Kenwood14.8% → 13.1%16.8%Mar 202610.3%Dec 20253rd
Cuisinart6.8% → 7.1%9.7%Jan 20266.7%Apr 20264th
Bosch5.5% → 5.6%6.8%Aug 20263%Nov 20255th
Braun1.2% → 1.4%1.4%Aug 20261%Mar 20266th
Dualit1.1%1.3%Feb 20260.95%Jul 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand blender brands worldwide decreased from 48.7% to 42.4%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among hand blender brands worldwide increased from 21.8% to 29.2%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide decreased from 14.8% to 13.1%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand blender brands worldwide peaked at 53% in December 2025 and was lowest at 40.7% in August 2026.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among hand blender brands worldwide peaked at 16.8% in March 2026 and was lowest at 10.3% in December 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among hand blender brands worldwide peaked at 9.7% in January 2026 and was lowest at 6.7% in April 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among hand blender brands worldwide peaked at 6.8% in August 2026 and was lowest at 3% in November 2025.
  • Across the 12 months ending September 2026, Cuisinart, Bosch, Braun and Dualit held steady: their estimated Share of Search among hand blender brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand blender brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among hand blender brands worldwide, from 40.7% to 42.4%.

  2. In September 2026, Breville gained estimated Share of Search among hand blender brands worldwide, from 28.2% to 29.2%.

  3. In September 2026, Cuisinart lost estimated Share of Search among hand blender brands worldwide, from 8.5% to 7.1%.

  4. In September 2026, Bosch lost estimated Share of Search among hand blender brands worldwide, from 6.8% to 5.6%.

  5. Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 14.2% to 13.1% in September 2026.

  6. Estimated monthly branded searches for Dualit worldwide fell 18.1% over 12 measured months, from 41.9K to 34.3K in September 2026.

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