Braun vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Braun among hand Mixer brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Braun’s 41.8K, and held a 35.7% Share of Search versus Braun’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Braun or KitchenAid?
Compare the hand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Breville | Cuisinart | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 28.7% | 19.8% | 6.2% | 1.1% |
| Nov 2025 | 47.8% | 22.3% | 21.9% | 7% | 1% |
| Dec 2025 | 48.2% | 21.9% | 21.6% | 7.2% | 1% |
| Jan 2026 | 38.6% | 29.7% | 22.5% | 8.2% | 0.96% |
| Feb 2026 | 40.4% | 31% | 21.1% | 6.5% | 0.98% |
| Mar 2026 | 40.6% | 30.1% | 20.6% | 7.8% | 0.92% |
| Apr 2026 | 42.6% | 28% | 22.2% | 6.2% | 0.96% |
| May 2026 | 39.1% | 29.2% | 23.2% | 7.4% | 0.98% |
| Jun 2026 | 38.5% | 27.9% | 25.6% | 6.9% | 1.1% |
| Jul 2026 | 36.6% | 29.6% | 25.3% | 7.3% | 1.2% |
| Aug 2026 | 36% | 30.5% | 24.9% | 7.5% | 1.2% |
| Sep 2026 | 35.7% | 32.5% | 24.6% | 6% | 1.2% |
How has the Braun and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s estimated Share of Search among hand Mixer brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 45.1K to 41.8K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among hand Mixer brands worldwide moved from 44.2% to 35.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for hand Mixer brands worldwide in September 2026?
1 change
KitchenAid’s estimated Share of Search among hand Mixer brands worldwide has lost ground for 3 months in a row, from 38.5% to 35.7% in September 2026.
Other head-to-heads among hand Mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using Braun’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun
3 branded search terms
- braun electric shaver
- braun shaver
- shaver braun
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.