Brandwave

How popular isBraun in search?

In September 2026, there were an estimated 112K branded searches for Braun worldwide which is down 8.7% over the last 12 months. Braun holds 0.59% estimated Share of Search among hand blender brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid61.9%
  2. Kenwood19.1%
  3. Cuisinart9.6%
  4. Breville8%
  5. Braun0.59%
  6. Dualit0.59%
  7. Bosch0.21%
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Which hand blender brands compete with Braun?

Braun against hand blender brands worldwide, by month

Share of Search by month for KitchenAid, Kenwood, Cuisinart, Breville, Braun. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidKenwoodCuisinartBrevilleBraunDualitBosch
Oct 202565.4%19.9%8.6%4.8%0.53%0.53%0.16%
Nov 202568.3%15.6%9.4%5.7%0.42%0.51%0.12%
Dec 202570%13.6%9.6%5.7%0.42%0.52%0.13%
Jan 202664%16.8%11.9%5.8%0.64%0.64%0.19%
Feb 202663.1%20.3%9.3%5.9%0.64%0.64%0.19%
Mar 202659.9%22.5%10.9%5.4%0.59%0.59%0.17%
Apr 202663.6%20.6%8.6%5.8%0.64%0.52%0.19%
May 202660.3%21.2%10.9%6.3%0.56%0.56%0.2%
Jun 202660.7%20.5%10.3%7%0.63%0.63%0.19%
Jul 202660.9%19.5%11.6%6.7%0.6%0.49%0.22%
Aug 202660.4%19.5%12%6.7%0.6%0.6%0.22%
Sep 202661.9%19.1%9.6%8%0.59%0.59%0.21%

  1. 1.KitchenAid

    61.9%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.4 points.

  2. 2.Kenwood

    19.1%

    Held 2nd. 394K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Cuisinart

    9.6%

    Held 3rd. 198K estimated branded searches, -18% vs prior month. Share -2.3 points.

  4. 4.Breville

    8%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  5. 5.Braun

    0.59%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dualit

    0.59%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.21%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Braun and its closest rivals

Every comparison with Braun

How has branded search demand for Braun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide fell from 122K to 112K.
  • Across the 12 months ending September 2026, Braun’s estimated Share of Search among hand blender brands worldwide held steady, from 0.53% to 0.59%.

How did search popularity change for hand blender brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among hand blender brands worldwide, from 60.4% to 61.9%.

  2. In September 2026, Breville gained estimated Share of Search among hand blender brands worldwide, from 6.7% to 8%.

  3. In September 2026, Cuisinart lost estimated Share of Search among hand blender brands worldwide, from 12% to 9.6%.

  4. Kenwood’s estimated Share of Search among hand blender brands worldwide has lost ground for 3 months in a row, from 20.5% to 19.1% in September 2026.

  5. Estimated monthly branded searches for Braun worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Dualit worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Braun compete?

Braun is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands7th of 80.03%Show ranking
Stick blender brands6th of 60.4%Show ranking
Hand mixer brands5th of 50.05%Show ranking
Hand blender brands5th of 70.59%Shown above
Body trimmer brands4th of 50.34%Show ranking
Shaver and razor brands5th of 70.39%Show ranking
Thermometer brands4th of 42.2%Show ranking
Epilator brands4th of 50.61%Show ranking
Beard trimmer brands3rd of 50.61%Show ranking
Electric shaver brands4th of 53.9%Show ranking
Hair clipper brands5th of 82.1%Show ranking
Ear thermometer brands3rd of 33.4%Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • braun coffee
  • braun ear thermometer
  • braun electric shaver
  • braun hand blender
  • braun hand mixer
  • braun shaver
  • braun stick blender
  • braun thermometer
  • shaver braun

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

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