How popular isBraun in search?
In September 2026, there were an estimated 112K branded searches for Braun worldwide which is down 8.7% over the last 12 months. Braun holds 0.05% estimated Share of Search among hand mixer brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid47.2%Smeg38.8%
Cuisinart7.9%
Breville6.1%
Braun0.05%
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Which hand mixer brands compete with Braun?
Share of Search by month for KitchenAid, Smeg, Cuisinart, Breville, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Cuisinart | Breville | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 32.1% | 7.8% | 4.1% | 0.05% |
| Nov 2025 | 60.3% | 25.9% | 8.8% | 5% | 0.05% |
| Dec 2025 | 60.6% | 25.3% | 9.1% | 5% | 0.06% |
| Jan 2026 | 50.1% | 34.7% | 10.7% | 4.6% | 0.04% |
| Feb 2026 | 51.4% | 35.6% | 8.2% | 4.8% | 0.05% |
| Mar 2026 | 51.3% | 34.2% | 9.8% | 4.6% | 0.04% |
| Apr 2026 | 55% | 32% | 8% | 5% | 0.05% |
| May 2026 | 51.1% | 33.8% | 9.7% | 5.3% | 0.05% |
| Jun 2026 | 51.9% | 32.7% | 9.4% | 6% | 0.06% |
| Jul 2026 | 49.8% | 34.7% | 10% | 5.5% | 0.04% |
| Aug 2026 | 48.6% | 35.8% | 10.1% | 5.4% | 0.05% |
| Sep 2026 | 47.2% | 38.8% | 7.9% | 6.1% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 1.3M | +4.5% | -1.5 points | |
| 2, held 2nd | 38.8% | 1M | +16.7% | +3 points | |
| 3, held 3rd | 7.9% | 213K | -16% | -2.2 points | |
| 4, held 4th | 6.1% | 165K | +22.2% | +0.7 points | |
| 5, held 5th | 0.05% | 1.3K | 0% | 0 points |
47.2%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.5 points.
2.
38.8%
Held 2nd. 1M estimated branded searches, +16.7% vs prior month. Share +3 points.
7.9%
Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -2.2 points.
4.
6.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
5.
0.05%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Braun and its closest rivals
Every comparison with Braun
28 comparisons
- Braun vs Skull Shaver
- Beurer vs Braun
- Braun vs Omron
- Braun vs Vicks
- Braun vs Kenwood
- Braun vs KitchenAid
- Braun vs Vitamix
- Braun vs Dualit
- Andis vs Braun
- BaBylissPRO vs Braun
- Braun vs StyleCraft
- Braun vs Gillette
- Braun vs Manscaped
- Braun vs Panasonic
- Braun vs Philips
- Braun vs Schick
- Braun vs Silk'n
- Bosch vs Braun
- Braun vs Remington
- Braun vs Breville
- Braun vs Cuisinart
- Braun vs Jura
- Braun vs Nespresso
- Braun vs Oxo
- Braun vs Smeg
- Braun vs Miele
- Braun vs Wahl
- Braun vs JRL
How has branded search demand for Braun changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide fell from 122K to 112K.
- Across the 12 months ending September 2026, Braun’s estimated Share of Search among hand mixer brands worldwide held steady at 0.05%.
How did search popularity change for hand mixer brands worldwide in September 2026?
5 changes
In September 2026, Smeg gained estimated Share of Search among hand mixer brands worldwide, from 35.8% to 38.8%.
In September 2026, Breville gained estimated Share of Search among hand mixer brands worldwide, from 5.4% to 6.1%.
In September 2026, Cuisinart lost estimated Share of Search among hand mixer brands worldwide, from 10.1% to 7.9%.
In September 2026, KitchenAid lost estimated Share of Search among hand mixer brands worldwide, from 48.6% to 47.2%.
Estimated monthly branded searches for Braun worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Braun compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee maker brands | 7th of 8 | 0.03% | Show ranking |
| Stick blender brands | 6th of 6 | 0.4% | Show ranking |
| Hand mixer brands | 5th of 5 | 0.05% | Shown above |
| Hand blender brands | 5th of 7 | 0.59% | Show ranking |
| Body trimmer brands | 4th of 5 | 0.34% | Show ranking |
| Shaver and razor brands | 5th of 7 | 0.39% | Show ranking |
| Thermometer brands | 4th of 4 | 2.2% | Show ranking |
| Epilator brands | 4th of 5 | 0.61% | Show ranking |
| Beard trimmer brands | 3rd of 5 | 0.61% | Show ranking |
| Electric shaver brands | 4th of 5 | 3.9% | Show ranking |
| Hair clipper brands | 5th of 8 | 2.1% | Show ranking |
| Ear thermometer brands | 3rd of 3 | 3.4% | Show ranking |
How is Braun measured?
Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- braun coffee
- braun ear thermometer
- braun electric shaver
- braun hand blender
- braun hand mixer
- braun shaver
- braun stick blender
- braun thermometer
- shaver braun
Who owns Braun?
Braun is owned by 
Procter & Gamble. Brandwave also tracks 
Native, Fairy, 
Gillette, 
Head & Shoulders, 
Old Spice, 
Oral-B, 
Pampers, 
Pantene and 
Tide, owned by the same company, worldwide.
Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Braun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.