Brandwave

Epilator brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among epilator brands worldwide, with an estimated 1.1M branded searches and 78.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips78.6%
  2. Braun14.4%
  3. Panasonic5.3%
  4. Remington0.9%
  5. Silk'n0.86%

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Share of SearchLeaderboard

Compare the epilator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among epilator brands worldwide, by month

Share of Search by month for Philips, Braun, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBraunPanasonicRemingtonSilk'n
Oct 202574.1%12.7%11.3%0.86%1%
Nov 202572.7%17.3%7.7%0.74%1.5%
Dec 202575%16.4%6%0.83%1.8%
Jan 202675.5%14.1%7.6%0.88%1.9%
Feb 202677.4%13.2%7.2%0.81%1.4%
Mar 202676.5%13.9%7.2%0.87%1.4%
Apr 202677.5%14.3%6.1%0.89%1.2%
May 202677%14.6%6.3%0.91%1.3%
Jun 202675.9%16%6.2%0.9%1%
Jul 202678.1%14.8%5.5%0.8%0.89%
Aug 202678.6%14.4%5.3%0.9%0.86%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    78.6%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.

  2. 2.Braun

    14.4%

    Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -0.4 points.

  3. 3.Panasonic

    5.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Remington

    0.9%

    Moved from 5th to 4th. 12.6K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  5. 5.Silk'n

    0.86%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among epilator brands worldwide?

In August 2026, Philips was the most searched among epilator brands worldwide, with an estimated 1.1M branded searches and 78.6% estimated Share of Search within this set. Braun is in 2nd place, 64.2 percentage points behind at 14.4% Share of Search.

Global epilator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips74.1% → 78.6%78.6%Aug 202672.7%Nov 20251st
Braun12.7% → 14.4%17.3%Nov 202512.7%Oct 20252nd
Panasonic11.3% → 5.3%11.3%Oct 20255.3%Aug 20263rd
Remington0.86% → 0.9%0.91%May 20260.74%Nov 20255th → 4th
Silk'n1% → 0.86%1.9%Jan 20260.86%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among epilator brands worldwide increased from 74.1% to 78.6%.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among epilator brands worldwide increased from 12.7% to 14.4%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among epilator brands worldwide decreased from 11.3% to 5.3%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among epilator brands worldwide peaked at 78.6% in August 2026 and was lowest at 72.7% in November 2025.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among epilator brands worldwide peaked at 17.3% in November 2025 and was lowest at 12.7% in October 2025.
  • Across the 11 months ending August 2026, Silk'n’s estimated Share of Search among epilator brands worldwide peaked at 1.9% in January 2026 and was lowest at 0.86% in August 2026.
  • Across the 11 months ending August 2026, Remington rose from 5th to 4th among epilator brands worldwide.
  • Across the 11 months ending August 2026, Silk'n fell from 4th to 5th among epilator brands worldwide.

How did search popularity change for epilator brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among epilator brands worldwide, from 78.1% to 78.6%.

  2. Panasonic’s estimated Share of Search among epilator brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.

  3. In August 2026, Remington rose from 5th to 4th among epilator brands worldwide.

  4. In August 2026, Silk'n fell from 4th to 5th among epilator brands worldwide.

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