Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 78.6% estimated Share of Search among epilator brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips78.6%
  2. Braun14.4%
  3. Panasonic5.3%
  4. Remington0.9%
  5. Silk'n0.86%
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Which epilator brands compete with Philips?

Philips against epilator brands worldwide, by month

Share of Search by month for Philips, Braun, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBraunPanasonicRemingtonSilk'n
Oct 202574.1%12.7%11.3%0.86%1%
Nov 202572.7%17.3%7.7%0.74%1.5%
Dec 202575%16.4%6%0.83%1.8%
Jan 202675.5%14.1%7.6%0.88%1.9%
Feb 202677.4%13.2%7.2%0.81%1.4%
Mar 202676.5%13.9%7.2%0.87%1.4%
Apr 202677.5%14.3%6.1%0.89%1.2%
May 202677%14.6%6.3%0.91%1.3%
Jun 202675.9%16%6.2%0.9%1%
Jul 202678.1%14.8%5.5%0.8%0.89%
Aug 202678.6%14.4%5.3%0.9%0.86%
Sep 2026—————

  1. 1.Philips

    78.6%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.

  2. 2.Braun

    14.4%

    Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -0.4 points.

  3. 3.Panasonic

    5.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Remington

    0.9%

    Moved from 5th to 4th. 12.6K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  5. 5.Silk'n

    0.86%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among epilator brands worldwide increased from 74.1% to 78.6%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among epilator brands worldwide peaked at 78.6% in August 2026 and was lowest at 72.7% in November 2025.

How did search popularity change for epilator brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among epilator brands worldwide, from 78.1% to 78.6%.

  2. Panasonic’s estimated Share of Search among epilator brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.

  3. In August 2026, Remington rose from 5th to 4th among epilator brands worldwide.

  4. In August 2026, Silk'n fell from 4th to 5th among epilator brands worldwide.

Where does Philips compete?

Philips is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands3rd of 68.2%Show ranking
Pressure cooker brands2nd of 527.4%Show ranking
Electric kettle brands1st of 531.2%Show ranking
Air fryer brands2nd of 534.5%Show ranking
Soda maker brands2nd of 534.9%Show ranking
Toaster brands1st of 540.5%Show ranking
Toothbrush head brands1st of 541.1%Show ranking
Slow cooker brands1st of 544.1%Show ranking
Water filter brands1st of 547.5%Show ranking
Water flosser brands1st of 549.2%Show ranking
Garment steamers1st of 651.1%Show ranking
Radiology software1st of 553.1%Show ranking
Medical imaging software1st of 553.7%Show ranking
Irons1st of 654.9%Show ranking
Juicer brands1st of 555.5%Show ranking
Water filter bottles1st of 659.9%Show ranking
Rice cooker brands1st of 568.3%Show ranking
Electric shaver brands1st of 572.6%Show ranking
Beard trimmer brands1st of 572.7%Show ranking
Hair clipper brands1st of 573.2%Show ranking
Epilator brands1st of 578.6%Shown above
Ironing boards1st of 679.2%Show ranking
Light bulb brands1st of 680.9%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare and Philips Avent, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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