Philips vs Tiger:Which is more popular by branded search?
In August 2026, Philips had more branded searches than Tiger among rice cooker brands worldwide. Philips was estimated to have 1.1M branded searches compared to Tiger’s 40.5K, and held a 68.3% Share of Search versus Tiger’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Tiger?
Compare the rice cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Tiger. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Cuckoo | Zojirushi | Russell Hobbs | Tiger |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 18.1% | 6.6% | 8.1% | 2% |
| Nov 2025 | 66.6% | 15.7% | 7% | 8.6% | 2.1% |
| Dec 2025 | 67% | 14.6% | 8% | 8% | 2.4% |
| Jan 2026 | 62.7% | 17.3% | 9.5% | 7.7% | 2.8% |
| Feb 2026 | 66.1% | 16.7% | 7.5% | 7.5% | 2.2% |
| Mar 2026 | 63.3% | 19.9% | 7.3% | 7.3% | 2.2% |
| Apr 2026 | 60.9% | 23.9% | 7.1% | 5.9% | 2.1% |
| May 2026 | 59.9% | 24.2% | 7.2% | 6% | 2.7% |
| Jun 2026 | 63% | 20.8% | 7.6% | 6.3% | 2.3% |
| Jul 2026 | 68.4% | 15.9% | 7.1% | 5.9% | 2.6% |
| Aug 2026 | 68.3% | 15.2% | 8.4% | 5.6% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Philips and Tiger comparison changed over the last 12 months?
3 findings
- Philips was ahead of Tiger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide moved from 65.1% to 68.3%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Tiger’s estimated Share of Search among rice cooker brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for rice cooker brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Tiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.