Brandwave

How popular isCuckoo in search?

In August 2026, there were an estimated 246K branded searches for Cuckoo worldwide which is down 18.3% over the last 11 months. Cuckoo holds 15.2% estimated Share of Search among rice cooker brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips68.3%
  2. Cuckoo15.2%
  3. Zojirushi8.4%
  4. Russell Hobbs5.6%
  5. Tiger2.5%
Cuckoo website (opens in a new tab)

Follow Cuckoo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which rice cooker brands compete with Cuckoo?

Cuckoo against rice cooker brands worldwide, by month

Share of Search by month for Philips, Cuckoo, Zojirushi, Russell Hobbs, Tiger. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsCuckooZojirushiRussell HobbsTiger
Oct 202565.1%18.1%6.6%8.1%2%
Nov 202566.6%15.7%7%8.6%2.1%
Dec 202567%14.6%8%8%2.4%
Jan 202662.7%17.3%9.5%7.7%2.8%
Feb 202666.1%16.7%7.5%7.5%2.2%
Mar 202663.3%19.9%7.3%7.3%2.2%
Apr 202660.9%23.9%7.1%5.9%2.1%
May 202659.9%24.2%7.2%6%2.7%
Jun 202663%20.8%7.6%6.3%2.3%
Jul 202668.4%15.9%7.1%5.9%2.6%
Aug 202668.3%15.2%8.4%5.6%2.5%
Sep 2026—————

  1. 1.Philips

    68.3%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.

  2. 2.Cuckoo

    15.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Zojirushi

    8.4%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Russell Hobbs

    5.6%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Tiger

    2.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Cuckoo and its closest rivals

How has branded search demand for Cuckoo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cuckoo worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide decreased from 18.1% to 15.2%.
  • Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide peaked at 24.2% in May 2026 and was lowest at 14.6% in December 2025.

How did search popularity change for rice cooker brands worldwide in August 2026?

  1. In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.

  2. In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.

  3. Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  4. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How is Cuckoo measured?

Brandwave collects information about searches that people make online using Cuckoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cuckoo

Do you work for Cuckoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cuckoo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free