How popular isPhilips in search?
In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 68.3% estimated Share of Search among rice cooker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips68.3%
- Cuckoo15.2%
- Zojirushi8.4%
Russell Hobbs5.6%- Tiger2.5%
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Which rice cooker brands compete with Philips?
Share of Search by month for Philips, Cuckoo, Zojirushi, Russell Hobbs, Tiger. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Cuckoo | Zojirushi | Russell Hobbs | Tiger |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 18.1% | 6.6% | 8.1% | 2% |
| Nov 2025 | 66.6% | 15.7% | 7% | 8.6% | 2.1% |
| Dec 2025 | 67% | 14.6% | 8% | 8% | 2.4% |
| Jan 2026 | 62.7% | 17.3% | 9.5% | 7.7% | 2.8% |
| Feb 2026 | 66.1% | 16.7% | 7.5% | 7.5% | 2.2% |
| Mar 2026 | 63.3% | 19.9% | 7.3% | 7.3% | 2.2% |
| Apr 2026 | 60.9% | 23.9% | 7.1% | 5.9% | 2.1% |
| May 2026 | 59.9% | 24.2% | 7.2% | 6% | 2.7% |
| Jun 2026 | 63% | 20.8% | 7.6% | 6.3% | 2.3% |
| Jul 2026 | 68.4% | 15.9% | 7.1% | 5.9% | 2.6% |
| Aug 2026 | 68.3% | 15.2% | 8.4% | 5.6% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.1M | +4.3% | -0.2 points | |
| 2, held 2nd | 15.2% | 246K | 0% | -0.7 points | |
| 3, held 3rd | 8.4% | 135K | +22.7% | +1.2 points | |
| 4, held 4th | 5.6% | 90.5K | 0% | -0.3 points | |
| 5, held 5th | 2.5% | 40.5K | 0% | -0.1 points |
1.
68.3%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.
2.Cuckoo
15.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.
8.4%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
5.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Tiger
2.5%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Philips and its closest rivals
How has branded search demand for Philips changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide increased from 65.1% to 68.3%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among rice cooker brands worldwide peaked at 68.4% in July 2026 and was lowest at 59.9% in May 2026.
How did search popularity change for rice cooker brands worldwide in August 2026?
4 changes
In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.
In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.
Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Who owns Philips?
Philips Sonicare and Philips Avent, owned by the same company, worldwide.
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Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.