Philips vs Vitamix:Which is more popular?
In September 2026, Vitamix had more branded searches than Philips among small kitchen appliance brands worldwide. Vitamix had about 302,000 branded searches, while Philips had 135,000. Vitamix made up 5.1% of all small kitchen appliance brand searches we track, and Philips accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, Vitamix appeared in two of the five answers and Philips in none.
Who do people search for more?
Vitamix, about 2 searches for every 1 for Philips
Who does AI mention more?
Vitamix, mentioned in 2 of 5 answers, Philips in 0
Who does AI recommend more?
Vitamix, the only one of the two named
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Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy?”
Asked ChatGPT
“What are the best small kitchen appliance brands?”
Asked ChatGPT
“What's the best small kitchen appliance brand for everyday cooking?”
Searched Google, AI Overview
“best kitchen appliance brand”
Searched Google, AI Overview
“air fryer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Philips or Vitamix more popular in search?
This chart shows how often people search Google for Philips and Vitamix by name. Each line represents a brand's share of searches for all 12 small kitchen appliance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vitamix, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Vitamix | Breville | Cuisinart | Russell Hobbs | Philips | Zojirushi | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 12.2% | 8.6% | 8.2% | 4.7% | 2% | 3% | 2.9% | 1.3% | 1.6% | 1.5% |
| Nov 2025 | 23.4% | 31% | 12.7% | 9.6% | 7.1% | 4.4% | 2.6% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% |
| Dec 2025 | 24.1% | 32.4% | 13.1% | 7.9% | 6.3% | 3.9% | 2.6% | 3.2% | 2.5% | 0.97% | 1.8% | 1.1% |
| Jan 2026 | 25.5% | 25.3% | 14% | 10% | 6.6% | 5.1% | 2.3% | 3.4% | 2.8% | 1.3% | 2.3% | 1.4% |
| Feb 2026 | 29.8% | 23.7% | 13.4% | 9.3% | 7.6% | 4.5% | 2.2% | 2.7% | 2.6% | 1.2% | 1.8% | 1.3% |
| Mar 2026 | 28.7% | 23.6% | 12.9% | 8.9% | 8.9% | 4.7% | 2.1% | 3.1% | 2.6% | 1.2% | 1.7% | 1.5% |
| Apr 2026 | 25.9% | 25.4% | 14.2% | 8.1% | 8.2% | 5.8% | 2.3% | 2.8% | 2.4% | 1.3% | 1.9% | 1.7% |
| May 2026 | 26.9% | 23.3% | 12.1% | 9.9% | 8.2% | 6.1% | 2.4% | 3.6% | 2.5% | 1.3% | 2% | 1.8% |
| Jun 2026 | 28.1% | 21.8% | 15.4% | 8.6% | 7.4% | 5.7% | 2.5% | 3.1% | 2.6% | 1.4% | 2.1% | 1.5% |
| Jul 2026 | 24.6% | 24.8% | 13.6% | 7.9% | 7.9% | 6.1% | 2.7% | 4.1% | 2.7% | 1.8% | 2.2% | 1.6% |
| Aug 2026 | 26.9% | 21.9% | 14.8% | 8.6% | 7.1% | 6.1% | 2.4% | 3.6% | 2.5% | 2% | 2.4% | 1.7% |
| Sep 2026 | 30.6% | 21.3% | 13.8% | 9.4% | 6.6% | 5.1% | 2.8% | 2.8% | 2.3% | 2.3% | 1.8% | 1.3% |
How has the Philips and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among small kitchen appliance brands worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among small kitchen appliance brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.
Philips’ share of searches among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.3% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Philips’ and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small kitchen appliance brands
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