How popular isVitamix in search?
In August 2026, there were an estimated 165K branded searches for Vitamix worldwide which is down 17.9% over the last 11 months. Vitamix holds 4.8% estimated Share of Search among blender brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja33.4%Breville24.7%
KitchenAid24%
NutriBullet13.1%
Vitamix4.8%
Follow Vitamix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which blender brands compete with Vitamix?
Share of Search by month for Ninja, Breville, KitchenAid, NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | NutriBullet | Vitamix |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 21.6% | 32.2% | 11.9% | 5.3% |
| Nov 2025 | 29.6% | 23.3% | 31.4% | 11.5% | 4.2% |
| Dec 2025 | 29.1% | 24.3% | 33% | 9.9% | 3.6% |
| Jan 2026 | 31.3% | 24% | 27.7% | 12.5% | 4.6% |
| Feb 2026 | 31.4% | 21.9% | 28.9% | 13% | 4.8% |
| Mar 2026 | 31.3% | 22.1% | 28.8% | 13% | 4.8% |
| Apr 2026 | 31.2% | 21.8% | 28.4% | 12.8% | 5.7% |
| May 2026 | 30.1% | 23.9% | 25.7% | 14% | 6.3% |
| Jun 2026 | 33.2% | 23.4% | 24.8% | 13.6% | 5% |
| Jul 2026 | 29.1% | 26.3% | 25.5% | 14% | 5.1% |
| Aug 2026 | 33.4% | 24.7% | 24% | 13.1% | 4.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 1.1M | +22.3% | +4.3 points | |
| 2, held 2nd | 24.7% | 845K | -0.32% | -1.7 points | |
| 3, held 3rd | 24% | 823K | 0% | -1.5 points | |
| 4, held 4th | 13.1% | 450K | 0% | -0.8 points | |
| 5, held 5th | 4.8% | 165K | 0% | -0.3 points |
1.
Ninja33.4%
Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.3 points.
2.
24.7%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.7 points.
24%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.5 points.
13.1%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Vitamix4.8%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Vitamix and its closest rivals
How has branded search demand for Vitamix changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vitamix worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands worldwide peaked at 6.3% in May 2026 and was lowest at 3.6% in December 2025.
How did search popularity change for blender brands worldwide in August 2026?
5 changes
In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%.
In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%.
In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.
In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%.
Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Vitamix measured?
Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vitamix
Do you work for Vitamix? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vitamix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.