Sunbeam vs Vitamix:Which is searched more?
In September 2026, Vitamix had more branded searches than Sunbeam among small kitchen appliance brands worldwide. Vitamix had about 302,000 branded searches, while Sunbeam had 80,600. Vitamix made up 5.1% of all small kitchen appliance brand searches we track, and Sunbeam accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is Sunbeam or Vitamix more popular in search?
Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vitamix, Sunbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Vitamix | Breville | Cuisinart | Russell Hobbs | Philips | Zojirushi | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 12.2% | 8.6% | 8.2% | 4.7% | 2% | 3% | 2.9% | 1.3% | 1.6% | 1.5% |
| Nov 2025 | 23.4% | 31% | 12.7% | 9.6% | 7.1% | 4.4% | 2.6% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% |
| Dec 2025 | 24.1% | 32.4% | 13.1% | 7.9% | 6.3% | 3.9% | 2.6% | 3.2% | 2.5% | 0.97% | 1.8% | 1.1% |
| Jan 2026 | 25.5% | 25.3% | 14% | 10% | 6.6% | 5.1% | 2.3% | 3.4% | 2.8% | 1.3% | 2.3% | 1.4% |
| Feb 2026 | 29.8% | 23.7% | 13.4% | 9.3% | 7.6% | 4.5% | 2.2% | 2.7% | 2.6% | 1.2% | 1.8% | 1.3% |
| Mar 2026 | 28.7% | 23.6% | 12.9% | 8.9% | 8.9% | 4.7% | 2.1% | 3.1% | 2.6% | 1.2% | 1.7% | 1.5% |
| Apr 2026 | 25.9% | 25.4% | 14.2% | 8.1% | 8.2% | 5.8% | 2.3% | 2.8% | 2.4% | 1.3% | 1.9% | 1.7% |
| May 2026 | 26.9% | 23.3% | 12.1% | 9.9% | 8.2% | 6.1% | 2.4% | 3.6% | 2.5% | 1.3% | 2% | 1.8% |
| Jun 2026 | 28.1% | 21.8% | 15.4% | 8.6% | 7.4% | 5.7% | 2.5% | 3.1% | 2.6% | 1.4% | 2.1% | 1.5% |
| Jul 2026 | 24.6% | 24.8% | 13.6% | 7.9% | 7.9% | 6.1% | 2.7% | 4.1% | 2.7% | 1.8% | 2.2% | 1.6% |
| Aug 2026 | 26.9% | 21.9% | 14.8% | 8.6% | 7.1% | 6.1% | 2.4% | 3.6% | 2.5% | 2% | 2.4% | 1.7% |
| Sep 2026 | 30.6% | 21.3% | 13.8% | 9.4% | 6.6% | 5.1% | 2.8% | 2.8% | 2.3% | 2.3% | 1.8% | 1.3% |
How has the Sunbeam and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among small kitchen appliance brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 98.6K to 80.6K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among small kitchen appliance brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
2 changes
In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.
Estimated monthly branded searches for Sunbeam worldwide fell 18.3% over 12 measured months, from 98.6K to 80.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sunbeam’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small kitchen appliance brands
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