Brandwave

Small kitchen appliance brands:Which are searched most?

In September 2026, Thermomix was the most searched among small kitchen appliance brands worldwide, with an estimated 1.8M branded searches and 25% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix25%
  2. KitchenAid17.5%
  3. Ninja15.6%
  4. Philips13.3%
  5. Breville12%
  6. Tefal7.7%
  7. Kenwood5.4%
  8. Russell Hobbs2.1%
  9. Sunbeam1.4%

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Share of SearchLeaderboard

Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202522.6%22.6%13.6%12.8%10.1%7.2%6.9%2.6%1.6%
Nov 202519.5%25.8%15%10.5%11.8%8%5.9%2.2%1.3%
Dec 202519.9%26.7%14.3%11.7%12%6.5%5.2%2.2%1.6%
Jan 202621.1%20.9%15.8%11.9%12.1%8.2%5.5%2.5%2%
Feb 202624.8%19.7%14.7%12.6%10.3%7.7%6.3%2.3%1.7%
Mar 202624.3%20%14.4%11.9%10.1%7.6%7.5%2.4%1.9%
Apr 202621.6%21.2%15.8%12.8%11%6.7%6.9%2.2%1.9%
May 202622.5%19.4%14.5%13%11.5%8.2%6.8%2.3%1.9%
Jun 202623%17.9%16.9%13.3%11.9%7%6.1%2.3%1.7%
Jul 202619.5%19.6%14.9%16%13.5%6.2%6.3%2.4%1.7%
Aug 202621.7%17.7%16.6%15.2%12.2%6.9%5.7%2.2%1.7%
Sep 202625%17.5%15.6%13.3%12%7.7%5.4%2.1%1.4%

This month’s ranking, September 2026

  1. 1.Thermomix

    25%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.KitchenAid

    17.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.

  3. 3.Ninja

    15.6%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Philips

    13.3%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.

  5. 5.Breville

    12%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  6. 6.Tefal

    7.7%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Russell Hobbs

    2.1%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.4%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among small kitchen appliance brands worldwide?

In September 2026, Thermomix was the most searched among small kitchen appliance brands worldwide, with an estimated 1.8M branded searches and 25% estimated Share of Search within this set. KitchenAid is in 2nd place, 7.6 percentage points behind at 17.5% Share of Search.

Global small kitchen appliance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thermomix22.6% → 25%25%Sep 202619.5%Jul 20261st
KitchenAid22.6% → 17.5%26.7%Dec 202517.5%Sep 20262nd
Ninja13.6% → 15.6%16.9%Jun 202613.6%Oct 20253rd
Philips12.8% → 13.3%16%Jul 202610.5%Nov 20254th
Breville10.1% → 12%13.5%Jul 202610.1%Oct 20255th
Tefal7.2% → 7.7%8.2%May 20266.2%Jul 20266th
Kenwood6.9% → 5.4%7.5%Mar 20265.2%Dec 20257th
Russell Hobbs2.6% → 2.1%2.6%Oct 20252.1%Sep 20268th
Sunbeam1.6% → 1.4%2%Jan 20261.3%Nov 20259th

Each finding as a sentence

  • Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide increased from 22.6% to 25%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 22.6% to 17.5%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide increased from 13.6% to 15.6%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide increased from 10.1% to 12%.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 6.9% to 5.4%.
  • Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 25% in September 2026 and was lowest at 19.5% in July 2026.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 26.7% in December 2025 and was lowest at 17.5% in September 2026.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 16.9% in June 2026 and was lowest at 13.6% in October 2025.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among small kitchen appliance brands worldwide peaked at 16% in July 2026 and was lowest at 10.5% in November 2025.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 13.5% in July 2026 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 8.2% in May 2026 and was lowest at 6.2% in July 2026.
  • Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 7.5% in March 2026 and was lowest at 5.2% in December 2025.
  • Across the 12 months ending September 2026, Philips, Tefal, Russell Hobbs and Sunbeam held steady: their estimated Share of Search among small kitchen appliance brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.

  4. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

  7. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  8. Estimated monthly branded searches for Sunbeam worldwide fell 22% over 12 measured months, from 129K to 100K in September 2026.

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