Ninja vs Philips:Which is more popular by branded search?
In August 2026, Ninja had more branded searches than Philips among air fryer brands worldwide. Ninja and Philips were each estimated to have about 1.1M branded searches, and held a 35.9% Share of Search versus Philips’ 34.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Ninja or Philips?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Instant | COSORI | Dreo |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 35% | 18.3% | 9.8% | 1.2% |
| Nov 2025 | 39.6% | 29.4% | 19.4% | 10.6% | 1% |
| Dec 2025 | 38.7% | 33.2% | 16.6% | 10.2% | 1.3% |
| Jan 2026 | 38.2% | 30.3% | 19.2% | 10.8% | 1.5% |
| Feb 2026 | 37.9% | 34% | 16.1% | 10.9% | 1% |
| Mar 2026 | 36.8% | 32.5% | 19.1% | 10.5% | 1.2% |
| Apr 2026 | 39.5% | 33.7% | 16.6% | 8.9% | 1.3% |
| May 2026 | 36.7% | 34.5% | 17.5% | 8.9% | 2.4% |
| Jun 2026 | 38.8% | 32.1% | 16.3% | 8% | 4.8% |
| Jul 2026 | 33.5% | 37.8% | 16.5% | 8.2% | 4% |
| Aug 2026 | 35.9% | 34.5% | 17.7% | 9.9% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Ninja and Philips comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Philips took it in July 2026, Ninja took it in August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands worldwide moved from 35.6% to 35.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 35% to 34.5%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for air fryer brands worldwide in August 2026?
2 changes
In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.
In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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