Brandwave

How popular isCuisinart?

In September 2026, people searched for Cuisinart by name about 226,000 times worldwide, a 16.6% decrease from the previous year. These searches made up 2.8% of all global small kitchen appliance brand searches, placing Cuisinart eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about small kitchen appliance brands, Cuisinart appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Cuisinart is the eighth most searched of 12 competitors and the most recommended in AI answers.

  1. ThermomixShare of searches 30.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NinjaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TefalShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CuisinartShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cuisinart is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. KitchenAid2nd
  3. Ninja3rd
  4. Breville4th
  5. Vitamix5th
  6. Zojirushi6th
  7. Thermomix–
  8. Tefal–
  9. Kenwood–
  10. Russell Hobbs–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitamix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which small kitchen appliance brands compete with Cuisinart?

Cuisinart against small kitchen appliance brands worldwide, by month

Share of searches by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Vitamix, Breville, Cuisinart, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthThermomixKitchenAidNinjaTefalKenwoodVitamixBrevilleCuisinartRussell HobbsPhilipsZojirushiSunbeam
Oct 202527%27%12.2%8.6%8.2%4.7%2%3%2.9%1.3%1.6%1.5%
Nov 202523.4%31%12.7%9.6%7.1%4.4%2.6%3.1%2.5%1.1%1.4%1.1%
Dec 202524.1%32.4%13.1%7.9%6.3%3.9%2.6%3.2%2.5%0.97%1.8%1.1%
Jan 202625.5%25.3%14%10%6.6%5.1%2.3%3.4%2.8%1.3%2.3%1.4%
Feb 202629.8%23.7%13.4%9.3%7.6%4.5%2.2%2.7%2.6%1.2%1.8%1.3%
Mar 202628.7%23.6%12.9%8.9%8.9%4.7%2.1%3.1%2.6%1.2%1.7%1.5%
Apr 202625.9%25.4%14.2%8.1%8.2%5.8%2.3%2.8%2.4%1.3%1.9%1.7%
May 202626.9%23.3%12.1%9.9%8.2%6.1%2.4%3.6%2.5%1.3%2%1.8%
Jun 202628.1%21.8%15.4%8.6%7.4%5.7%2.5%3.1%2.6%1.4%2.1%1.5%
Jul 202624.6%24.8%13.6%7.9%7.9%6.1%2.7%4.1%2.7%1.8%2.2%1.6%
Aug 202626.9%21.9%14.8%8.6%7.1%6.1%2.4%3.6%2.5%2%2.4%1.7%
Sep 202630.6%21.3%13.8%9.4%6.6%5.1%2.8%2.8%2.3%2.3%1.8%1.3%

  1. 1.Thermomix

    30.6%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.

  2. 2.KitchenAid

    21.3%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.6 points.

  3. 3.Ninja

    13.8%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Tefal

    9.4%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.8 points.

  5. 5.Kenwood

    6.6%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Vitamix

    5.1%

    Held 6th. 302K estimated branded searches, -10.6% vs prior month. Share -1 points.

  7. 7.Breville

    2.8%

    Moved from 9th to 7th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  8. 8.Cuisinart

    2.8%

    Moved from 7th to 8th. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  9. 9.Russell Hobbs

    2.3%

    Moved from 8th to 9th. 138K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Philips

    2.3%

    Moved from 11th to 10th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  11. 11.Zojirushi

    1.8%

    Moved from 10th to 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  12. 12.Sunbeam

    1.3%

    Held 12th. 80.6K estimated branded searches, -17% vs prior month. Share -0.4 points.

Compare popularity between Cuisinart and its closest rivals

Every comparison with Cuisinart

95 comparisons

How has branded search demand for Cuisinart changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cuisinart worldwide fell from 272K to 226K.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among small kitchen appliance brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.7% in February 2026.
  • Across the 12 months ending September 2026, Cuisinart fell from 7th to 8th among small kitchen appliance brands worldwide.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Thermomix gained share of searches among small kitchen appliance brands worldwide, from 26.9% to 30.6%.

  2. In September 2026, Tefal gained share of searches among small kitchen appliance brands worldwide, from 8.6% to 9.4%.

  3. In September 2026, Vitamix lost share of searches among small kitchen appliance brands worldwide, from 6.1% to 5.1%.

  4. In September 2026, Ninja lost share of searches among small kitchen appliance brands worldwide, from 14.8% to 13.8%.

  5. In September 2026, Cuisinart lost share of searches among small kitchen appliance brands worldwide, from 3.6% to 2.8%.

  6. In September 2026, Zojirushi lost share of searches among small kitchen appliance brands worldwide, from 2.4% to 1.8%.

How are Cuisinart’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cuisinart
  • cuisinart bread maker
  • cuisinart dutch oven
  • cuisinart food processor
  • cuisinart griddle

Do you work for Cuisinart? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cuisinart compete?

Cuisinart is ranked in 46 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands8th of 122.8%Shown above
Coffee maker brands7th of 103%Show ranking
Ice cream maker brands4th of 65.8%Show ranking
Toaster oven brands5th of 75.9%Show ranking
Stick blender brands6th of 75%Show ranking
Electric kettle brands3rd of 86.8%Show ranking
Measuring cups brands3rd of 75.4%Show ranking
Stand mixer brands5th of 85.6%Show ranking
Pasta maker brands4th of 76.9%Show ranking
Crock pot brands3rd of 67%Show ranking
Hand mixer brands3rd of 67.7%Show ranking
Pots and pans brands3rd of 97%Show ranking
Can opener brands4th of 59.2%Show ranking
Hand blender brands3rd of 79.6%Show ranking
BBQ tool brands3rd of 68.1%Show ranking
Turkey roaster brands2nd of 48.9%Show ranking
Roasting pan brands2nd of 68.9%Show ranking
Food processor brands2nd of 511.9%Show ranking
Burr grinder brands2nd of 711.7%Show ranking
Salad spinner brands2nd of 412.5%Show ranking
Box grater brands2nd of 312.5%Show ranking
Bread maker brands2nd of 613.8%Show ranking
Toaster brands3rd of 710.7%Show ranking
Portable grill brands4th of 711.1%Show ranking
Mini chopper brands2nd of 413.4%Show ranking
Knife set brands2nd of 1111.5%Show ranking
Tea kettle brands3rd of 612.1%Show ranking
Grill brush brands2nd of 913.3%Show ranking
Ceramic cookware brands3rd of 613.6%Show ranking
Slow cooker brands3rd of 713.7%Show ranking
Portable BBQ brands3rd of 514.6%Show ranking
Grill mat brands2nd of 514.6%Show ranking
Pancake maker brands4th of 91.2%Show ranking
Mixing bowls brands1st of 528.6%Show ranking
Food dehydrator brands2nd of 631.7%Show ranking
Pizza stone brands2nd of 725.2%Show ranking
Crepe maker brands1st of 632.5%Show ranking
Pizza peel brands1st of 726.7%Show ranking
Meat slicer brands2nd of 733.4%Show ranking
Pasta attachment brands2nd of 329.5%Show ranking
Waffle iron brands1st of 441.9%Show ranking
Belgian waffle maker brands1st of 542.3%Show ranking
Egg cooker brands1st of 446.4%Show ranking
Food scale brands1st of 648.1%Show ranking
Pizza cutter brands1st of 447.3%Show ranking
Dutch oven brands5th of 111.8%Show ranking
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