Brandwave

Stand mixer brands:Which are searched most?

In August 2026, Breville was the most searched among stand mixer brands worldwide, with an estimated 845K branded searches and 37.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville37.3%
  2. KitchenAid36.3%
  3. Kenwood13.3%
  4. Bosch9.1%
  5. Sunbeam4%

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Share of SearchLeaderboard

Compare the stand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stand mixer brands worldwide, by month

Share of Search by month for Breville, KitchenAid, Kenwood, Bosch, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidKenwoodBoschSunbeam
Oct 202529.4%43.8%16.1%7.4%3.2%
Nov 202534%45.7%13.7%4.3%2.3%
Dec 202534.7%47%11.6%4.4%2.3%
Jan 202636.4%42%12.7%5.9%3.1%
Feb 202632.4%42.7%15.7%6%3.2%
Mar 202630.9%40.4%18.2%6.9%3.7%
Apr 202632%41.7%15.3%7.1%3.8%
May 202634.6%37.1%16.6%7.7%4.1%
Jun 202636.2%38.4%14%7.9%3.5%
Jul 202638.3%37.1%13.6%7.7%3.3%
Aug 202637.3%36.3%13.3%9.1%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    37.3%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -1 points.

  2. 2.KitchenAid

    36.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Kenwood

    13.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Bosch

    9.1%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  5. 5.Sunbeam

    4%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among stand mixer brands worldwide?

In August 2026, Breville was the most searched among stand mixer brands worldwide, with an estimated 845K branded searches and 37.3% estimated Share of Search within this set. KitchenAid is in 2nd place, 1 percentage point behind at 36.3% Share of Search.

Global stand mixer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville29.4% → 37.3%38.3%Jul 202629.4%Oct 20252nd → 1st
KitchenAid43.8% → 36.3%47%Dec 202536.3%Aug 20261st → 2nd
Kenwood16.1% → 13.3%18.2%Mar 202611.6%Dec 20253rd
Bosch7.4% → 9.1%9.1%Aug 20264.3%Nov 20254th
Sunbeam3.2% → 4%4.1%May 20262.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands worldwide increased from 29.4% to 37.3%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide decreased from 43.8% to 36.3%.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide decreased from 16.1% to 13.3%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide increased from 7.4% to 9.1%.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide increased from 3.2% to 4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands worldwide peaked at 38.3% in July 2026 and was lowest at 29.4% in October 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide peaked at 47% in December 2025 and was lowest at 36.3% in August 2026.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide peaked at 18.2% in March 2026 and was lowest at 11.6% in December 2025.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide peaked at 9.1% in August 2026 and was lowest at 4.3% in November 2025.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide peaked at 4.1% in May 2026 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, Breville rose from 2nd to 1st among stand mixer brands worldwide.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among stand mixer brands worldwide.

How did search popularity change for stand mixer brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%.

  2. In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.

  3. In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%.

  4. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.

  5. Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026.

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