Brandwave

Ankarsrum vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Ankarsrum among stand mixer brands worldwide. KitchenAid had about 1.3 million branded searches, while Ankarsrum had 49,500. KitchenAid made up 43.1% of all stand mixer brand searches we track, and Ankarsrum accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, both Ankarsrum and KitchenAid appeared in all five answers. KitchenAid was mentioned before Ankarsrum in every answer.

Among stand mixer brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 26 searches for every 1 for Ankarsrum

KitchenAid 1.3M searchesAnkarsrum 49.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ankarsrum in 5 of 5KitchenAid in 5 of 5

Who does AI recommend more?

KitchenAid, named ahead of Ankarsrum in every answer

KitchenAid first in 5Ankarsrum never first

Follow Ankarsrum vs KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Ankarsrum and KitchenAid showed up in all five answers. KitchenAid was listed before Ankarsrum in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Cuisinart2nd
  3. Ankarsrum3rd
  4. Bosch4th
  5. Smeg–
  6. Kenwood–
  7. Breville–
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ankarsrum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ankarsrum or KitchenAid more popular in search?

This chart shows how often people search Google for Ankarsrum and KitchenAid by name. Each line represents a brand's share of searches for all eight stand mixer brands we track, month by month, from English-language searches worldwide.

Ankarsrum and KitchenAid among stand mixer brands worldwide, by month

Share of searches by month for KitchenAid, Ankarsrum. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegKenwoodBrevilleCuisinartSunbeamAnkarsrumBosch
Oct 202549.2%22.2%15%3.6%5.4%2.7%1.6%0.23%
Nov 202554.8%18.4%12.5%4.5%5.6%1.9%2%0.26%
Dec 202556.2%18.7%10.9%4.6%5.6%2%1.7%0.31%
Jan 202646.8%25.8%12.3%4.3%6.4%2.6%1.6%0.32%
Feb 202645.7%25.8%14.7%4.2%5.2%2.6%1.6%0.22%
Mar 202644.5%24.3%16.7%4%5.9%2.9%1.5%0.21%
Apr 202647.4%21.7%15.4%4.4%5.3%3.2%2.4%0.23%
May 202644.4%23.1%15.6%4.6%6.9%3.4%1.7%0.23%
Jun 202645.9%21.7%15.6%5.3%6.5%3.2%1.6%0.24%
Jul 202644.5%24.4%14.3%4.9%7.3%2.9%1.5%0.22%
Aug 202643.9%24.2%14.2%4.9%7.2%3.5%1.8%0.22%
Sep 202643.1%27.8%13.3%5.6%5.6%2.7%1.7%0.2%

How has the Ankarsrum and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Ankarsrum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ankarsrum’s share of searches among stand mixer brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among stand mixer brands worldwide moved from 49.2% to 43.1%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for stand mixer brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid lost share of searches among stand mixer brands worldwide, from 43.9% to 43.1%.

  2. Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ankarsrum’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ankarsrum

1 branded search term

  • ankarsrum

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among stand mixer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free