Kenwood vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Kenwood among stand mixer brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Kenwood’s 394K, and held a 29.1% Share of Search versus Kenwood’s 9.9%. These are worldwide searches for English-language branded terms.
Follow Kenwood vs Smeg and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kenwood or Smeg?
Compare the stand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Kenwood. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Breville | Kenwood | Bosch | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 25.1% | 17.3% | 11.8% | 4.4% | 2.7% |
| Nov 2025 | 44.3% | 20.6% | 20.2% | 10.1% | 2.5% | 2.2% |
| Dec 2025 | 45.2% | 20.5% | 20.3% | 8.8% | 2.5% | 2.7% |
| Jan 2026 | 35.7% | 27.4% | 20.8% | 9.4% | 3.3% | 3.4% |
| Feb 2026 | 35.8% | 27.5% | 18.7% | 11.5% | 3.4% | 3% |
| Mar 2026 | 35.4% | 26.2% | 17.9% | 13.3% | 4% | 3.3% |
| Apr 2026 | 36.9% | 24.3% | 19.3% | 12% | 4.3% | 3.3% |
| May 2026 | 34.2% | 25.6% | 20.3% | 12% | 4.5% | 3.3% |
| Jun 2026 | 33.7% | 24.4% | 22.4% | 11.4% | 4.9% | 3.1% |
| Jul 2026 | 32.9% | 26.6% | 22.7% | 10.6% | 4.5% | 2.8% |
| Aug 2026 | 32% | 27.1% | 22.1% | 10.3% | 5.4% | 3.1% |
| Sep 2026 | 32.1% | 29.1% | 22.1% | 9.9% | 4.2% | 2.5% |
How has the Kenwood and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stand mixer brands worldwide moved from 25.1% to 29.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for stand mixer brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among stand mixer brands worldwide, from 27.1% to 29.1%.
Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 11.4% to 9.9% in September 2026.
Other head-to-heads among stand mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.