Bosch vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Bosch among stand mixer brands worldwide. Smeg was estimated to have 823K branded searches compared to Bosch’s 4.4K, and held a 30% Share of Search versus Bosch’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Smeg?
Compare the stand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Kenwood | Breville | Sunbeam | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 23.9% | 16.2% | 3.9% | 2.9% | 0.19% |
| Nov 2025 | 59.3% | 20% | 13.5% | 4.9% | 2% | 0.24% |
| Dec 2025 | 60.7% | 20.2% | 11.8% | 5% | 2.1% | 0.3% |
| Jan 2026 | 50.9% | 28.1% | 13.4% | 4.6% | 2.8% | 0.28% |
| Feb 2026 | 49% | 27.7% | 15.7% | 4.5% | 2.8% | 0.18% |
| Mar 2026 | 48.1% | 26.2% | 18% | 4.3% | 3.1% | 0.17% |
| Apr 2026 | 51.4% | 23.5% | 16.7% | 4.7% | 3.4% | 0.19% |
| May 2026 | 48.6% | 25.3% | 17.1% | 5.1% | 3.7% | 0.2% |
| Jun 2026 | 50% | 23.6% | 16.9% | 5.8% | 3.5% | 0.19% |
| Jul 2026 | 48.8% | 26.8% | 15.7% | 5.4% | 3.2% | 0.17% |
| Aug 2026 | 48.3% | 26.7% | 15.6% | 5.3% | 3.8% | 0.17% |
| Sep 2026 | 46.5% | 30% | 14.4% | 6% | 2.9% | 0.16% |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stand mixer brands worldwide moved from 23.9% to 30%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for stand mixer brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained estimated Share of Search among stand mixer brands worldwide, from 26.7% to 30%.
Estimated monthly branded searches for Bosch worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Other head-to-heads among stand mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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