KitchenAid vs Sunbeam:Which is searched more?
In September 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Sunbeam’s 80.6K, and held a 46.5% Share of Search versus Sunbeam’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Sunbeam?
Compare the stand mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Kenwood | Breville | Sunbeam | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 23.9% | 16.2% | 3.9% | 2.9% | 0.19% |
| Nov 2025 | 59.3% | 20% | 13.5% | 4.9% | 2% | 0.24% |
| Dec 2025 | 60.7% | 20.2% | 11.8% | 5% | 2.1% | 0.3% |
| Jan 2026 | 50.9% | 28.1% | 13.4% | 4.6% | 2.8% | 0.28% |
| Feb 2026 | 49% | 27.7% | 15.7% | 4.5% | 2.8% | 0.18% |
| Mar 2026 | 48.1% | 26.2% | 18% | 4.3% | 3.1% | 0.17% |
| Apr 2026 | 51.4% | 23.5% | 16.7% | 4.7% | 3.4% | 0.19% |
| May 2026 | 48.6% | 25.3% | 17.1% | 5.1% | 3.7% | 0.2% |
| Jun 2026 | 50% | 23.6% | 16.9% | 5.8% | 3.5% | 0.19% |
| Jul 2026 | 48.8% | 26.8% | 15.7% | 5.4% | 3.2% | 0.17% |
| Aug 2026 | 48.3% | 26.7% | 15.6% | 5.3% | 3.8% | 0.17% |
| Sep 2026 | 46.5% | 30% | 14.4% | 6% | 2.9% | 0.16% |
How has the KitchenAid and Sunbeam comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide moved from 53% to 46.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 98.6K to 80.6K.
How did search popularity change for stand mixer brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 48.3% to 46.5%.
In September 2026, Sunbeam lost estimated Share of Search among stand mixer brands worldwide, from 3.8% to 2.9%.
Other head-to-heads among stand mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Sunbeam
2 branded search terms
- sunbeam
- sunbeam mixmaster
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