Brandwave

How popular isKitchenAid in search?

In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 36.3% estimated Share of Search among stand mixer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville37.3%
  2. KitchenAid36.3%
  3. Kenwood13.3%
  4. Bosch9.1%
  5. Sunbeam4%
KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which stand mixer brands compete with KitchenAid?

KitchenAid against stand mixer brands worldwide, by month

Share of Search by month for Breville, KitchenAid, Kenwood, Bosch, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidKenwoodBoschSunbeam
Oct 202529.4%43.8%16.1%7.4%3.2%
Nov 202534%45.7%13.7%4.3%2.3%
Dec 202534.7%47%11.6%4.4%2.3%
Jan 202636.4%42%12.7%5.9%3.1%
Feb 202632.4%42.7%15.7%6%3.2%
Mar 202630.9%40.4%18.2%6.9%3.7%
Apr 202632%41.7%15.3%7.1%3.8%
May 202634.6%37.1%16.6%7.7%4.1%
Jun 202636.2%38.4%14%7.9%3.5%
Jul 202638.3%37.1%13.6%7.7%3.3%
Aug 202637.3%36.3%13.3%9.1%4%
Sep 2026—————

  1. 1.Breville

    37.3%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -1 points.

  2. 2.KitchenAid

    36.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Kenwood

    13.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Bosch

    9.1%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  5. 5.Sunbeam

    4%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide decreased from 43.8% to 36.3%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide peaked at 47% in December 2025 and was lowest at 36.3% in August 2026.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among stand mixer brands worldwide.

How did search popularity change for stand mixer brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%.

  2. In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.

  3. In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%.

  4. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.

  5. Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026.

Where does KitchenAid compete?

KitchenAid is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream maker brands3rd of 521.4%Show ranking
Electric kettle brands3rd of 523.3%Show ranking
Blender brands3rd of 524%Show ranking
Bbq tool brands2nd of 633.4%Show ranking
Stand mixer brands2nd of 536.3%Shown above
Food processor brands2nd of 540.7%Show ranking
Cutlery brands1st of 644.2%Show ranking
Kitchen scale brands2nd of 548.3%Show ranking
Kitchen timer brands1st of 671%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitchenaid

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free