How popular isKitchenAid in search?
In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 48.3% estimated Share of Search among kitchen scale brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which kitchen scale brands compete with KitchenAid?
Share of Search by month for Breville, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Salter | Etekcity | Oxo |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 58.8% | 1.3% | 0.39% | 0.01% |
| Nov 2025 | 42.1% | 56.7% | 0.84% | 0.31% | <0.01% |
| Dec 2025 | 41.9% | 56.9% | 0.84% | 0.31% | <0.01% |
| Jan 2026 | 45.6% | 52.7% | 1.2% | 0.52% | 0.03% |
| Feb 2026 | 42.3% | 55.7% | 1.5% | 0.45% | 0.01% |
| Mar 2026 | 42.5% | 55.5% | 1.5% | 0.45% | 0.01% |
| Apr 2026 | 42.6% | 55.4% | 1.5% | 0.45% | 0.01% |
| May 2026 | 47.2% | 50.6% | 1.7% | 0.5% | 0.02% |
| Jun 2026 | 47.6% | 50.6% | 1.4% | 0.41% | 0.02% |
| Jul 2026 | 49.9% | 48.4% | 1.3% | 0.39% | 0.02% |
| Aug 2026 | 49.7% | 48.3% | 1.6% | 0.39% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 845K | -0.32% | -0.2 points | |
| 2, held 2nd | 48.3% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 1.6% | 27.1K | +22.1% | +0.3 points | |
| 4, held 4th | 0.39% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.02% | 260 | 0% | 0 points |
1.
Breville
49.7%
Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
48.3%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Salter1.6%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
4.
Etekcity0.39%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Oxo0.02%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between KitchenAid and its closest rivals
Every comparison with KitchenAid
28 comparisons
- Breville vs KitchenAid
- KitchenAid vs Napoleon
- KitchenAid vs Ninja
- KitchenAid vs Nostalgia
- KitchenAid vs Philips
- KitchenAid vs Smeg
- KitchenAid vs Victorinox
- KitchenAid vs NutriBullet
- KitchenAid vs Tramontina
- Kenwood vs KitchenAid
- Bosch vs KitchenAid
- KitchenAid vs ZWILLING
- Cuisinart vs KitchenAid
- KitchenAid vs Vitamix
- CDN vs KitchenAid
- Joseph Joseph vs KitchenAid
- KitchenAid vs Traeger
- KitchenAid vs Weber
- KitchenAid vs Russell Hobbs
- KitchenAid vs Sunbeam
- KitchenAid vs Magimix
- KitchenAid vs Wusthof
- GLOBAL vs KitchenAid
- KitchenAid vs ThermoWorks
- KitchenAid vs Salter
- Etekcity vs KitchenAid
- KitchenAid vs Taylor
- KitchenAid vs Oxo
How has branded search demand for KitchenAid changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among kitchen scale brands worldwide decreased from 58.8% to 48.3%.
- Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among kitchen scale brands worldwide.
How did search popularity change for kitchen scale brands worldwide in August 2026?
2 changes
KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026.
Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Where does KitchenAid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ice cream maker brands | 3rd of 5 | 21.4% | Show ranking |
| Electric kettle brands | 3rd of 5 | 23.3% | Show ranking |
| Blender brands | 3rd of 5 | 24% | Show ranking |
| Bbq tool brands | 2nd of 6 | 33.4% | Show ranking |
| Stand mixer brands | 2nd of 5 | 36.3% | Show ranking |
| Food processor brands | 2nd of 5 | 40.7% | Show ranking |
| Cutlery brands | 1st of 6 | 44.2% | Show ranking |
| Kitchen scale brands | 2nd of 5 | 48.3% | Shown above |
| Kitchen timer brands | 1st of 6 | 71% | Show ranking |
How is KitchenAid measured?
Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kitchenaid
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Is KitchenAid your brand?
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