Brandwave

Mini chopper brands:Which are searched most?

In September 2026, KitchenAid was the most searched among mini chopper brands worldwide, with an estimated 1.3M branded searches and 48.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid48.5%
  2. Ninja43.4%
  3. Cuisinart8.1%

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Share of SearchLeaderboard

Compare the mini chopper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mini chopper brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinart
Oct 202557.4%34.5%8.1%
Nov 202557.9%33.6%8.5%
Dec 202559.3%31.8%8.9%
Jan 202650.7%38.5%10.8%
Feb 202652.5%39.1%8.4%
Mar 202652.4%37.6%10%
Apr 202652.9%39.5%7.7%
May 202651.7%38.5%9.8%
Jun 202647.1%44.4%8.5%
Jul 202651%38.8%10.2%
Aug 202646.6%43.7%9.7%
Sep 202648.5%43.4%8.1%

This month’s ranking, September 2026

  1. 1.KitchenAid

    48.5%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.8 points.

  2. 2.Ninja

    43.4%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Cuisinart

    8.1%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among mini chopper brands worldwide?

In September 2026, KitchenAid was the most searched among mini chopper brands worldwide, with an estimated 1.3M branded searches and 48.5% estimated Share of Search within this set. Ninja is in 2nd place, 5 percentage points behind at 43.4% Share of Search.

Global mini chopper brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid57.4% → 48.5%59.3%Dec 202546.6%Aug 20261st
Ninja34.5% → 43.4%44.4%Jun 202631.8%Dec 20252nd
Cuisinart8.1%10.8%Jan 20267.7%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among mini chopper brands worldwide decreased from 57.4% to 48.5%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among mini chopper brands worldwide increased from 34.5% to 43.4%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among mini chopper brands worldwide peaked at 59.3% in December 2025 and was lowest at 46.6% in August 2026.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among mini chopper brands worldwide peaked at 44.4% in June 2026 and was lowest at 31.8% in December 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among mini chopper brands worldwide peaked at 10.8% in January 2026 and was lowest at 7.7% in April 2026.
  • Across the 12 months ending September 2026, Cuisinart held steady: its estimated Share of Search among mini chopper brands worldwide moved less than 0.5 percentage points.

How did search popularity change for mini chopper brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among mini chopper brands worldwide, from 46.6% to 48.5%.

  2. In September 2026, Cuisinart lost estimated Share of Search among mini chopper brands worldwide, from 9.7% to 8.1%.

How the Brand Demand Index is measured

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