Brandwave

Kitchen scale brands:Which brands are most popular in search?

In August 2026, Breville was the most searched among kitchen scale brands worldwide, with an estimated 845K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville49.7%
  2. KitchenAid48.3%
  3. Salter1.6%
  4. Etekcity0.39%
  5. Oxo0.02%

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Share of SearchLeaderboard

Compare the kitchen scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kitchen scale brands worldwide, by month

Share of Search by month for Breville, KitchenAid. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidSalterEtekcityOxo
Oct 202539.5%58.8%1.3%0.39%0.01%
Nov 202542.1%56.7%0.84%0.31%<0.01%
Dec 202541.9%56.9%0.84%0.31%<0.01%
Jan 202645.6%52.7%1.2%0.52%0.03%
Feb 202642.3%55.7%1.5%0.45%0.01%
Mar 202642.5%55.5%1.5%0.45%0.01%
Apr 202642.6%55.4%1.5%0.45%0.01%
May 202647.2%50.6%1.7%0.5%0.02%
Jun 202647.6%50.6%1.4%0.41%0.02%
Jul 202649.9%48.4%1.3%0.39%0.02%
Aug 202649.7%48.3%1.6%0.39%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    49.7%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.2 points.

  2. 2.KitchenAid

    48.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Salter

    1.6%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  4. 4.Etekcity

    0.39%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oxo

    0.02%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kitchen scale brands worldwide?

In August 2026, Breville was the most searched among kitchen scale brands worldwide, with an estimated 845K branded searches and 49.7% estimated Share of Search within this set. KitchenAid is in 2nd place, 1.3 percentage points behind at 48.3% Share of Search.

Global kitchen scale brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville39.5% → 49.7%49.9%Jul 202639.5%Oct 20252nd → 1st
KitchenAid58.8% → 48.3%58.8%Oct 202548.3%Aug 20261st → 2nd
Salter1.3% → 1.6%1.7%May 20260.84%Nov 20253rd
Etekcity0.39%0.52%Jan 20260.31%Nov 20254th
Oxo0.01% → 0.02%0.03%Jan 2026<0.01%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among kitchen scale brands worldwide increased from 39.5% to 49.7%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among kitchen scale brands worldwide decreased from 58.8% to 48.3%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among kitchen scale brands worldwide peaked at 49.9% in July 2026 and was lowest at 39.5% in October 2025.
  • Across the 11 months ending August 2026, Breville rose from 2nd to 1st among kitchen scale brands worldwide.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among kitchen scale brands worldwide.
  • Across the 11 months ending August 2026, Salter, Etekcity and Oxo held steady: their estimated Share of Search among kitchen scale brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for kitchen scale brands worldwide in August 2026?

  1. KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

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