KitchenAid vs My Weigh:Which is searched more?
In September 2026, KitchenAid had more branded searches than My Weigh among kitchen scale brands worldwide. KitchenAid had about 1.3 million branded searches, while My Weigh had 390. KitchenAid made up 79.4% of all kitchen scale brand searches we track, and My Weigh accounted for 0.02%. These are worldwide searches for English-language branded terms.
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Is KitchenAid or My Weigh more popular in search?
Compare the kitchen scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KitchenAid, My Weigh. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Breville | OXO | Salter | Etekcity | Escali | My Weigh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 6.3% | 6.3% | 2.1% | 0.49% | 0.11% | 0.02% |
| Nov 2025 | 86.3% | 7.1% | 4.8% | 1.3% | 0.34% | 0.07% | 0.01% |
| Dec 2025 | 87.1% | 7.1% | 3.9% | 1.3% | 0.42% | 0.07% | 0.01% |
| Jan 2026 | 83% | 7.6% | 6.2% | 2.3% | 0.81% | 0.11% | 0.03% |
| Feb 2026 | 82.7% | 7.7% | 6.3% | 2.6% | 0.61% | 0.11% | 0.03% |
| Mar 2026 | 83.3% | 7.4% | 6.1% | 2.5% | 0.51% | 0.13% | 0.03% |
| Apr 2026 | 82.9% | 7.6% | 6.2% | 2.6% | 0.55% | 0.14% | 0.03% |
| May 2026 | 81% | 8.5% | 6.9% | 2.8% | 0.6% | 0.15% | 0.02% |
| Jun 2026 | 79.8% | 9.3% | 7.5% | 2.7% | 0.56% | 0.13% | 0.02% |
| Jul 2026 | 80.6% | 8.9% | 7.2% | 2.7% | 0.5% | 0.12% | 0.03% |
| Aug 2026 | 80.2% | 8.9% | 7.2% | 3% | 0.49% | 0.12% | 0.03% |
| Sep 2026 | 79.4% | 10.3% | 6.9% | 2.8% | 0.45% | 0.12% | 0.02% |
How has the KitchenAid and My Weigh comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of My Weigh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands worldwide moved from 84.7% to 79.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, My Weigh’s share of searches among kitchen scale brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for kitchen scale brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid lost share of searches among kitchen scale brands worldwide, from 80.2% to 79.4%.
Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and My Weigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
My Weigh
1 branded search term
- my weigh
Other head-to-heads among kitchen scale brands
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