Brandwave

How popular isOxo in search?

In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.02% estimated Share of Search among kitchen scale brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville49.7%
  2. KitchenAid48.3%
  3. Salter1.6%
  4. Etekcity0.39%
  5. Oxo0.02%
Oxo website (opens in a new tab)

Follow Oxo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which kitchen scale brands compete with Oxo?

Oxo against kitchen scale brands worldwide, by month

Share of Search by month for Breville, KitchenAid, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidSalterEtekcityOxo
Oct 202539.5%58.8%1.3%0.39%0.01%
Nov 202542.1%56.7%0.84%0.31%<0.01%
Dec 202541.9%56.9%0.84%0.31%<0.01%
Jan 202645.6%52.7%1.2%0.52%0.03%
Feb 202642.3%55.7%1.5%0.45%0.01%
Mar 202642.5%55.5%1.5%0.45%0.01%
Apr 202642.6%55.4%1.5%0.45%0.01%
May 202647.2%50.6%1.7%0.5%0.02%
Jun 202647.6%50.6%1.4%0.41%0.02%
Jul 202649.9%48.4%1.3%0.39%0.02%
Aug 202649.7%48.3%1.6%0.39%0.02%
Sep 2026—————

  1. 1.Breville

    49.7%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.2 points.

  2. 2.KitchenAid

    48.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Salter

    1.6%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  4. 4.Etekcity

    0.39%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oxo

    0.02%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
  • Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen scale brands worldwide held steady, from 0.01% to 0.02%.

How did search popularity change for kitchen scale brands worldwide in August 2026?

  1. KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

Where does Oxo compete?

Oxo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands6th of 60.01%Show ranking
Food storage container brands6th of 60.01%Show ranking
Kitchen scale brands5th of 50.02%Shown above
Kitchen timer brands6th of 60.02%Show ranking
Soap dispenser brands6th of 60.03%Show ranking
Stock cubes6th of 60.03%Show ranking
Toilet brush brands5th of 60.09%Show ranking
Cutting boards6th of 60.15%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Oxo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free