Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 112,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.02% of all global metal straw brand searches, placing OXO sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about metal straw brands, OXO appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

OXO is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. Hydro FlaskShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Klean KanteenShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. YETIShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OXOShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Klean Kanteen1st
  2. OXO2nd
  3. Hiware3rd
  4. Stanley4th
  5. Hydro Flask–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klean Kanteen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hiware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which metal straw brands compete with OXO?

OXO against metal straw brands worldwide, by month

Share of searches by month for Hydro Flask, Klean Kanteen, Stanley, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskKlean KanteenStanleyYETIHiwareOXO
Oct 202581%10.9%7.3%0.43%0.35%0.03%
Nov 202581%10.9%7.3%0.43%0.35%0.02%
Dec 202581%10.9%7.3%0.43%0.43%0.02%
Jan 202680.9%10.9%7.3%0.43%0.53%0.02%
Feb 202680.9%10.9%7.3%0.43%0.52%0.03%
Mar 202677.7%12.8%8.6%0.41%0.5%0.02%
Apr 202678.9%13%7.1%0.42%0.63%0.02%
May 202676.6%15.4%6.9%0.61%0.49%0.02%
Jun 202677.3%12.7%8.5%0.93%0.5%0.02%
Jul 202678.9%13%7.1%0.63%0.42%0.02%
Aug 202681%10.9%7.3%0.43%0.35%0.02%
Sep 202677.7%12.8%8.6%0.5%0.41%0.02%

  1. 1.Hydro Flask

    77.7%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -3.3 points.

  2. 2.Klean Kanteen

    12.8%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +1.9 points.

  3. 3.Stanley

    8.6%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.YETI

    0.5%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.1 points.

  5. 5.Hiware

    0.41%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.1 points.

  6. 6.OXO

    0.02%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

93 comparisons

How has branded search demand for OXO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO worldwide fell from 137K to 112K.
  • Across the 12 months ending September 2026, OXO’s share of searches among metal straw brands worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for metal straw brands worldwide in September 2026?

4 changes

  1. In September 2026, Klean Kanteen gained share of searches among metal straw brands worldwide, from 10.9% to 12.8%.

  2. In September 2026, Stanley gained share of searches among metal straw brands worldwide, from 7.3% to 8.6%.

  3. In September 2026, Hydro Flask lost share of searches among metal straw brands worldwide, from 81% to 77.7%.

  4. Estimated monthly branded searches for OXO worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are OXO’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo
  • oxo kettle
  • oxo straws

Do you work for OXO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 102%Show ranking
Electric kettle brands7th of 83.6%Show ranking
Measuring cups brands7th of 73.6%Show ranking
Griddle pan brands5th of 94.4%Show ranking
Food storage container brands6th of 85.4%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands4th of 85.5%Show ranking
Burr grinder brands3rd of 76.5%Show ranking
Kitchen scale brands3rd of 76.9%Show ranking
Box grater brands3rd of 36.9%Show ranking
Kitchen timer brands4th of 77.7%Show ranking
Grill brush brands3rd of 98.8%Show ranking
Ceramic cookware brands4th of 69.1%Show ranking
Potato peeler brands2nd of 49.6%Show ranking
Lemon juicer brands3rd of 59.9%Show ranking
Cleaning tool brands5th of 1011.1%Show ranking
Tea infuser brands3rd of 612.3%Show ranking
Soap dispenser brands4th of 614.2%Show ranking
Mixing bowls brands5th of 515.9%Show ranking
Metal straw brands6th of 60.02%Shown above
Jar opener brands3rd of 523.8%Show ranking
Food scale brands2nd of 626.7%Show ranking
Measuring jug brands3rd of 427%Show ranking
Toilet brush brands2nd of 630.1%Show ranking
Kitchen utensil brands3rd of 532.3%Show ranking
Dish drainer brands2nd of 434.5%Show ranking
Cutting boards2nd of 642.2%Show ranking
Rolling pin brands2nd of 543%Show ranking
Coffee grinder brands1st of 744.9%Show ranking
Herb cutter brands2nd of 348.2%Show ranking
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