Avanti Homewares vs Oxo:Which is searched more?
In September 2026, Oxo had more branded searches than Avanti Homewares among jar opener brands worldwide. Oxo was estimated to have 110K branded searches compared to Avanti Homewares’ 1.3K, and held a 23.8% Share of Search versus Avanti Homewares’ 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avanti Homewares or Oxo?
Compare the jar opener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Avanti Homewares. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Oxo | Brabantia | Lakeland | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 26.3% | 17.6% | 8.1% | 0.25% |
| Nov 2025 | 45.2% | 27.7% | 18.4% | 8.5% | 0.22% |
| Dec 2025 | 48.5% | 26.8% | 17.9% | 6.6% | 0.25% |
| Jan 2026 | 44.2% | 27.2% | 22.1% | 6.2% | 0.32% |
| Feb 2026 | 45.5% | 25% | 24.9% | 4.3% | 0.29% |
| Mar 2026 | 45.9% | 23% | 28.2% | 2.6% | 0.27% |
| Apr 2026 | 48.6% | 24.4% | 24.3% | 2.5% | 0.26% |
| May 2026 | 51.3% | 21% | 25.7% | 1.8% | 0.25% |
| Jun 2026 | 53.8% | 24.2% | 19.9% | 1.9% | 0.25% |
| Jul 2026 | 48.9% | 24.5% | 24.5% | 1.8% | 0.27% |
| Aug 2026 | 45.9% | 23% | 28.2% | 2.7% | 0.28% |
| Sep 2026 | 47.5% | 23.8% | 23.8% | 4.6% | 0.28% |
How has the Avanti Homewares and Oxo comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avanti Homewares’ estimated Share of Search among jar opener brands worldwide moved from 0.25% to 0.28%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide moved from 26.3% to 23.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for jar opener brands worldwide in September 2026?
1 change
In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 23.8% estimated Share of Search.
Other head-to-heads among jar opener brands
How each brand is measured
Brandwave collects information about searches that people make online using Avanti Homewares’ and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avanti Homewares
3 branded search terms
- avanti homewares
- avanti jar opener
- avanti kitchenware
Oxo
2 branded search terms
- oxo
- oxo soup
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