Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 23.8% estimated Share of Search among jar opener brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black and Decker47.5%
  2. Oxo23.8%
  3. Brabantia23.8%
  4. Lakeland4.6%
  5. Avanti Homewares0.28%
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Which jar opener brands compete with Oxo?

Oxo against jar opener brands worldwide, by month

Share of Search by month for Black and Decker, Oxo, Brabantia, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthBlack and DeckerOxoBrabantiaLakelandAvanti Homewares
Oct 202547.7%26.3%17.6%8.1%0.25%
Nov 202545.2%27.7%18.4%8.5%0.22%
Dec 202548.5%26.8%17.9%6.6%0.25%
Jan 202644.2%27.2%22.1%6.2%0.32%
Feb 202645.5%25%24.9%4.3%0.29%
Mar 202645.9%23%28.2%2.6%0.27%
Apr 202648.6%24.4%24.3%2.5%0.26%
May 202651.3%21%25.7%1.8%0.25%
Jun 202653.8%24.2%19.9%1.9%0.25%
Jul 202648.9%24.5%24.5%1.8%0.27%
Aug 202645.9%23%28.2%2.7%0.28%
Sep 202647.5%23.8%23.8%4.6%0.28%

  1. 1.Black and Decker

    47.5%

    Held 1st. 220K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Oxo

    23.8%

    Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Brabantia

    23.8%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.4 points.

  4. 4.Lakeland

    4.6%

    Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2 points.

  5. 5.Avanti Homewares

    0.28%

    Held 5th. 1.3K estimated branded searches, -3.7% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide decreased from 26.3% to 23.8%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among jar opener brands worldwide peaked at 27.7% in November 2025 and was lowest at 21% in May 2026.

How did search popularity change for jar opener brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 23.8% estimated Share of Search.

  2. In September 2026, Lakeland gained estimated Share of Search among jar opener brands worldwide, from 2.7% to 4.6%.

  3. In September 2026, Black and Decker gained estimated Share of Search among jar opener brands worldwide, from 45.9% to 47.5%.

  4. In September 2026, Brabantia lost estimated Share of Search among jar opener brands worldwide, from 28.2% to 23.8%.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 82.2%Show ranking
Measuring cups brands4th of 63.8%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands3rd of 65.7%Show ranking
Food storage container brands4th of 66.3%Show ranking
Kitchen scale brands3rd of 56.9%Show ranking
Box grater brands3rd of 37%Show ranking
Burr grinder brands3rd of 37%Show ranking
Kitchen timer brands3rd of 67.7%Show ranking
Grill brush brands3rd of 68.9%Show ranking
Potato peeler brands2nd of 39.9%Show ranking
Lemon juicer brands2nd of 310%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 413.2%Show ranking
Soap dispenser brands3rd of 614.3%Show ranking
Mixing bowls brands2nd of 420.9%Show ranking
Jar opener brands2nd of 523.8%Shown above
Food scale brands2nd of 526.9%Show ranking
Measuring jug brands2nd of 328.6%Show ranking
Toilet brush brands1st of 630.2%Show ranking
Cutting boards1st of 642.2%Show ranking
Herb cutter brands1st of 348.3%Show ranking
Kitchen utensil brands1st of 348.3%Show ranking
Rolling pin brands1st of 348.6%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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