Brandwave

How popular isOxo in search?

In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.15% estimated Share of Search among cutting boards worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph76.6%
  2. Epicurean18.8%
  3. John Boos3.7%
  4. Bambusi0.41%
  5. Royal Craft Wood0.33%
  6. Oxo0.15%
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Which cutting boards compete with Oxo?

Oxo against cutting boards worldwide, by month

Share of Search by month for Joseph Joseph, Epicurean, John Boos, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephEpicureanJohn BoosBambusiRoyal Craft WoodOxo
Oct 202576.6%18.8%3.7%0.41%0.33%0.15%
Nov 202569.6%25.5%4.2%0.3%0.25%0.14%
Dec 202569.5%25.5%4.2%0.37%0.37%0.13%
Jan 202672.9%21.9%4.4%0.32%0.32%0.26%
Feb 202676.6%18.8%3.7%0.5%0.27%0.15%
Mar 202676.5%18.8%3.7%0.5%0.33%0.15%
Apr 202676.5%18.8%3.7%0.5%0.33%0.15%
May 202672.6%21.8%4.4%0.58%0.39%0.21%
Jun 202672.8%21.9%4.4%0.48%0.32%0.17%
Jul 202672.7%21.9%4.4%0.48%0.39%0.17%
Aug 202676.6%18.8%3.7%0.41%0.33%0.15%
Sep 2026——————

  1. 1.Joseph Joseph

    76.6%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Epicurean

    18.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.John Boos

    3.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Bambusi

    0.41%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Royal Craft Wood

    0.33%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Oxo

    0.15%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
  • Across the 11 months ending August 2026, Oxo’s estimated Share of Search among cutting boards worldwide held steady at 0.15%.

How did search popularity change for cutting boards worldwide in August 2026?

  1. In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%.

  2. In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%.

  3. In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%.

Where does Oxo compete?

Oxo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands6th of 60.01%Show ranking
Food storage container brands6th of 60.01%Show ranking
Kitchen scale brands5th of 50.02%Show ranking
Kitchen timer brands6th of 60.02%Show ranking
Soap dispenser brands6th of 60.03%Show ranking
Stock cubes6th of 60.03%Show ranking
Toilet brush brands5th of 60.09%Show ranking
Cutting boards6th of 60.15%Shown above

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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