Brandwave

Oates vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Oates among cleaning tool brands worldwide. OXO had about 110,000 branded searches, while Oates had 14,800. OXO made up 11.1% of all cleaning tool brand searches we track, and Oates accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, OXO appeared in three of the five answers and Oates in none.

Among cleaning tool brands worldwide in September 2026

Who do people search for more?

OXO, about 7 searches for every 1 for Oates

OXO 110K searchesOates 14.8K searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Oates in 0

OXO in 3 of 5Oates in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 2Oates never named

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oates did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. OXO2nd
  3. Rubbermaid3rd
  4. Libman4th
  5. Bona5th
  6. Scotch-Brite6th
  7. Vileda7th
  8. Swiffer8th
  9. Brabantia–
  10. Oates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Oates or OXO more popular in search?

This chart shows how often people search Google for Oates and OXO by name. Each line represents a brand's share of searches for all ten cleaning tool brands we track, month by month, from English-language searches worldwide.

Oates and OXO among cleaning tool brands worldwide, by month

Share of searches by month for OXO, Oates. The figures are in the table below the chart.

View monthly share of searches table
MonthSwifferScotch-BriteViledaBrabantiaOXORubbermaidBonaO-CedarOatesLibman
Oct 202525.2%16.9%20.6%9.3%13.8%6.2%3.4%2.3%1.2%1%
Nov 202520.5%16.8%20.5%11.2%16.8%6.2%3.4%2.3%1.5%1%
Dec 202521.6%17.8%21.6%9.7%14.5%6.5%3.6%1.9%1.6%1.1%
Jan 202624.5%16.5%20%11%13.5%6%4%1.8%1.5%1.2%
Feb 202621.9%17.9%21.9%12%12%5.4%4.4%2%1.3%1.3%
Mar 202621%17.2%21%14.1%11.5%6.3%4.2%1.9%1.5%1.3%
Apr 202622.5%18.5%18.5%12.3%12.3%6.8%4.5%2%1.4%1.1%
May 202622.1%18.1%18.1%14.8%12.1%6.7%3.6%2%1.3%1.1%
Jun 202623.6%19.4%19.4%10.6%12.9%5.8%3.9%1.7%1.7%0.95%
Jul 202623%18.9%18.9%12.6%12.6%5.7%3.8%2.1%1.4%1.1%
Aug 202624.8%20.3%16.7%13.6%11.1%6.1%3.3%1.8%1.2%1%
Sep 202624.8%20.2%20.2%11.1%11.1%5%3.3%1.8%1.5%1%

How has the Oates and OXO comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Oates in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands worldwide moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, OXO’s share of searches among cleaning tool brands worldwide moved from 13.8% to 11.1%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for cleaning tool brands worldwide in September 2026?

2 changes

  1. OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.

  2. Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oates’ and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oates

1 branded search term

  • oates

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among cleaning tool brands

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