How popular isOates in search?
In September 2026, there were an estimated 14.8K branded searches for Oates worldwide which is up 22.3% over the last 12 months. Oates holds 4.5% estimated Share of Search among cleaning tool brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cleaning tool brands compete with Oates?
Share of Search by month for Vileda, Brabantia, Oates. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Oates |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 61.7% | 33.8% | 4.5% |
| Dec 2025 | 65.6% | 29.5% | 4.8% |
| Jan 2026 | 61.7% | 33.8% | 4.5% |
| Feb 2026 | 62.2% | 34% | 3.7% |
| Mar 2026 | 57.3% | 38.5% | 4.2% |
| Apr 2026 | 57.5% | 38.3% | 4.2% |
| May 2026 | 52.9% | 43.3% | 3.9% |
| Jun 2026 | 61% | 33.5% | 5.5% |
| Jul 2026 | 57.5% | 38.3% | 4.2% |
| Aug 2026 | 52.9% | 43.3% | 3.9% |
| Sep 2026 | 61.7% | 33.8% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 201K | +21.8% | +8.8 points | |
| 2, held 2nd | 33.8% | 110K | -18.5% | -9.5 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +0.7 points |
Compare search popularity between Oates and its closest rivals
Every comparison with Oates
2 comparisons
How has branded search demand for Oates changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oates worldwide rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide increased from 4% to 4.5%.
- Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.7% in February 2026.
How did search popularity change for cleaning tool brands worldwide in September 2026?
3 changes
In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%.
In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%.
In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%.
How is Oates measured?
Brandwave collects information about searches that people make online using Oates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oates
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Is Oates your brand?
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