How popular isVileda in search?
In September 2026, there were an estimated 201K branded searches for Vileda worldwide which held steady over the last 12 months. Vileda holds 61.7% estimated Share of Search among cleaning tool brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cleaning tool brands compete with Vileda?
Share of Search by month for Vileda, Brabantia, Oates. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Oates |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 61.7% | 33.8% | 4.5% |
| Dec 2025 | 65.6% | 29.5% | 4.8% |
| Jan 2026 | 61.7% | 33.8% | 4.5% |
| Feb 2026 | 62.2% | 34% | 3.7% |
| Mar 2026 | 57.3% | 38.5% | 4.2% |
| Apr 2026 | 57.5% | 38.3% | 4.2% |
| May 2026 | 52.9% | 43.3% | 3.9% |
| Jun 2026 | 61% | 33.5% | 5.5% |
| Jul 2026 | 57.5% | 38.3% | 4.2% |
| Aug 2026 | 52.9% | 43.3% | 3.9% |
| Sep 2026 | 61.7% | 33.8% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 201K | +21.8% | +8.8 points | |
| 2, held 2nd | 33.8% | 110K | -18.5% | -9.5 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +0.7 points |
Compare search popularity between Vileda and its closest rivals
How has branded search demand for Vileda changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vileda worldwide held steady at 201K.
- Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide decreased from 66.2% to 61.7%.
- Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide peaked at 66.2% in October 2025 and was lowest at 52.9% in May 2026.
How did search popularity change for cleaning tool brands worldwide in September 2026?
3 changes
In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%.
In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%.
In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%.
Where does Vileda compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mop brands | 3rd of 6 | 20.2% | Show ranking |
| Clothes airers | 1st of 6 | 44.6% | Show ranking |
| Cleaning tool brands | 1st of 3 | 61.7% | Shown above |
How is Vileda measured?
Brandwave collects information about searches that people make online using Vileda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vileda
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Is Vileda your brand?
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