Rubbermaid vs Vileda:Which is searched more?
In September 2026, Vileda had more branded searches than Rubbermaid among mop brands worldwide. Vileda had about 201,000 branded searches, while Rubbermaid had 3,600. Vileda made up 19.7% of all mop brand searches we track, and Rubbermaid accounted for 0.35%. These are worldwide searches for English-language branded terms.
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Is Rubbermaid or Vileda more popular in search?
Compare the mop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vileda, Rubbermaid. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Swiffer | Vileda | Leifheit | Bona | O-Cedar | Beldray | Rubbermaid |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 24% | 19.6% | 5.9% | 2% | 2.2% | 1.4% | 0.35% |
| Nov 2025 | 51.1% | 18.3% | 18.3% | 6.7% | 1.9% | 2% | 1.3% | 0.26% |
| Dec 2025 | 43.3% | 22.2% | 22.2% | 6.7% | 2.2% | 2% | 1.1% | 0.32% |
| Jan 2026 | 40.6% | 25.5% | 20.8% | 7.7% | 2.1% | 1.9% | 1% | 0.37% |
| Feb 2026 | 44.3% | 21.7% | 21.7% | 6.5% | 2.2% | 2% | 1.3% | 0.39% |
| Mar 2026 | 45.5% | 20% | 20% | 9% | 2% | 1.8% | 1.5% | 0.36% |
| Apr 2026 | 44.4% | 22.8% | 18.7% | 8.4% | 2.3% | 2.1% | 1.1% | 0.33% |
| May 2026 | 41.3% | 24.7% | 20.3% | 7.4% | 2.5% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 40.2% | 25.3% | 20.7% | 7.6% | 2.6% | 1.9% | 1.2% | 0.45% |
| Jul 2026 | 40.1% | 25.2% | 20.7% | 7.6% | 2.6% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 45.6% | 25.4% | 17% | 6.2% | 2.2% | 1.9% | 1.2% | 0.37% |
| Sep 2026 | 44.9% | 24.1% | 19.7% | 5.9% | 2% | 1.8% | 1.2% | 0.35% |
How has the Rubbermaid and Vileda comparison changed over the last 12 months?
3 findings
- Vileda was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among mop brands worldwide held steady at 0.35%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Vileda’s share of searches among mop brands worldwide moved from 19.6% to 19.7%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for mop brands worldwide in September 2026?
1 change
In September 2026, Vileda gained share of searches among mop brands worldwide, from 17% to 19.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rubbermaid’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
1 branded search term
- rubbermaid mop
Vileda
1 branded search term
- vileda
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