Brandwave

How popular isRubbermaid?

In September 2026, people searched for Rubbermaid by name about 53,100 times worldwide, a 17.2% decrease from the previous year. These searches made up 0.35% of all global mop brand searches, placing Rubbermaid eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about mop brands, Rubbermaid appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Rubbermaid is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. BISSELLShare of searches 44.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. SwifferShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ViledaShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LeifheitShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RubbermaidShare of searches 0.35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top mop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rubbermaid is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. Bona2nd
  3. Rubbermaid3rd
  4. BISSELL4th
  5. Swiffer–
  6. Vileda–
  7. Leifheit–
  8. Beldray–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leifheit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beldray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mop brands compete with Rubbermaid?

Rubbermaid against mop brands worldwide, by month

Share of searches by month for BISSELL, Swiffer, Vileda, Leifheit, Bona, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLSwifferViledaLeifheitBonaO-CedarBeldrayRubbermaid
Oct 202544.6%24%19.6%5.9%2%2.2%1.4%0.35%
Nov 202551.1%18.3%18.3%6.7%1.9%2%1.3%0.26%
Dec 202543.3%22.2%22.2%6.7%2.2%2%1.1%0.32%
Jan 202640.6%25.5%20.8%7.7%2.1%1.9%1%0.37%
Feb 202644.3%21.7%21.7%6.5%2.2%2%1.3%0.39%
Mar 202645.5%20%20%9%2%1.8%1.5%0.36%
Apr 202644.4%22.8%18.7%8.4%2.3%2.1%1.1%0.33%
May 202641.3%24.7%20.3%7.4%2.5%2.2%1.2%0.44%
Jun 202640.2%25.3%20.7%7.6%2.6%1.9%1.2%0.45%
Jul 202640.1%25.2%20.7%7.6%2.6%2.3%1.2%0.45%
Aug 202645.6%25.4%17%6.2%2.2%1.9%1.2%0.37%
Sep 202644.9%24.1%19.7%5.9%2%1.8%1.2%0.35%

  1. 1.BISSELL

    44.9%

    Held 1st. 459K estimated branded searches, +3.7% vs prior month. Share -0.7 points.

  2. 2.Swiffer

    24.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Vileda

    19.7%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.7 points.

  4. 4.Leifheit

    5.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bona

    2%

    Held 5th. 20.5K estimated branded searches, -2.4% vs prior month. Share -0.2 points.

  6. 6.O-Cedar

    1.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Beldray

    1.2%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rubbermaid

    0.35%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rubbermaid and its closest rivals

Every comparison with Rubbermaid

36 comparisons

How has branded search demand for Rubbermaid changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 64.1K to 53.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among mop brands worldwide held steady at 0.35%.

How did search popularity change for mop brands worldwide in September 2026?

6 changes

  1. In September 2026, Vileda gained share of searches among mop brands worldwide, from 17% to 19.7%.

  2. In September 2026, Swiffer lost share of searches among mop brands worldwide, from 25.4% to 24.1%.

  3. In September 2026, BISSELL lost share of searches among mop brands worldwide, from 45.6% to 44.9%.

  4. Leifheit’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 7.6% to 5.9% in September 2026.

  5. Bona’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.

  6. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Rubbermaid’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubbermaid
  • rubbermaid mop

Do you work for Rubbermaid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubbermaid compete?

Rubbermaid is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage container brands8th of 82.4%Show ranking
Power scrubber brands6th of 63%Show ranking
Mop brands8th of 80.35%Shown above
Cleaning tool brands6th of 105%Show ranking
Trash can brands3rd of 615.5%Show ranking
Dish drainer brands3rd of 415.5%Show ranking
Meal prep containers brands3rd of 717.3%Show ranking
Storage shed brands3rd of 620%Show ranking
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