How popular isRubbermaid in search?
In September 2026, there were an estimated 49.5K branded searches for Rubbermaid worldwide which is down 18.2% over the last 12 months. Rubbermaid holds 21.7% estimated Share of Search among meal prep containers brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which meal prep containers brands compete with Rubbermaid?
Share of Search by month for Pyrex, Rubbermaid, GoodCook. The figures are in the table below the chart.
View monthly share of search table
| Month | Pyrex | Rubbermaid | GoodCook | Hefty | Glad |
|---|---|---|---|---|---|
| Oct 2025 | 69.2% | 25.4% | 2.8% | 1.8% | 0.8% |
| Nov 2025 | 73.4% | 22.1% | 2.4% | 1.4% | 0.69% |
| Dec 2025 | 73.3% | 22% | 2.4% | 1.6% | 0.69% |
| Jan 2026 | 72.9% | 21.9% | 2.4% | 2% | 0.87% |
| Feb 2026 | 73.1% | 21.9% | 2.4% | 1.9% | 0.71% |
| Mar 2026 | 69.2% | 25.4% | 2.8% | 1.8% | 0.8% |
| Apr 2026 | 69.2% | 25.4% | 2.8% | 1.8% | 0.8% |
| May 2026 | 69.6% | 25.5% | 2.3% | 1.8% | 0.8% |
| Jun 2026 | 73.2% | 22% | 2.4% | 1.6% | 0.84% |
| Jul 2026 | 73.1% | 21.9% | 2.4% | 1.7% | 0.84% |
| Aug 2026 | 73.1% | 22% | 2.4% | 1.6% | 0.87% |
| Sep 2026 | 72.4% | 21.7% | 2.9% | 1.9% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 165K | -17.9% | -0.7 points | |
| 2, held 2nd | 21.7% | 49.5K | -18.2% | -0.3 points | |
| 3, held 3rd | 2.9% | 6.6K | 0% | +0.5 points | |
| 4, held 4th | 1.9% | 4.4K | 0% | +0.3 points | |
| 5, held 5th | 1.1% | 2.4K | 0% | +0.2 points |
1.
Pyrex72.4%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.7 points.
21.7%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
3.GoodCook
2.9%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Hefty
1.9%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Glad1.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Rubbermaid and its closest rivals
Every comparison with Rubbermaid
16 comparisons
- Keter vs Rubbermaid
- Black and Decker vs Rubbermaid
- Clorox vs Rubbermaid
- Décor vs Rubbermaid
- Joseph Joseph vs Rubbermaid
- Lock&Lock vs Rubbermaid
- Oxo vs Rubbermaid
- Pyrex vs Rubbermaid
- Rubbermaid vs Simplehuman
- Rubbermaid vs Sistema
- Rubbermaid vs Tupperware
- Rubbermaid vs Suncast
- Glad vs Rubbermaid
- GoodCook vs Rubbermaid
- Hefty vs Rubbermaid
- Absco vs Rubbermaid
How has branded search demand for Rubbermaid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among meal prep containers brands worldwide decreased from 25.4% to 21.7%.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among meal prep containers brands worldwide peaked at 25.5% in May 2026 and was lowest at 21.7% in September 2026.
How did search popularity change for meal prep containers brands worldwide in September 2026?
3 changes
In September 2026, Pyrex lost estimated Share of Search among meal prep containers brands worldwide, from 73.1% to 72.4%.
Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Rubbermaid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Rubbermaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food storage container brands | 6th of 6 | 2.8% | Show ranking |
| Food storage brands | 6th of 6 | 2.8% | Show ranking |
| Power scrubber brands | 3rd of 3 | 10.5% | Show ranking |
| Meal prep containers brands | 2nd of 5 | 21.7% | Shown above |
| Dish drainer brands | 2nd of 3 | 23.7% | Show ranking |
| Storage shed brands | 2nd of 4 | 35.7% | Show ranking |
How is Rubbermaid measured?
Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubbermaid
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Is Rubbermaid your brand?
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