Brandwave

iTouchless vs Rubbermaid:Which is searched more?

In September 2026, Rubbermaid had more branded searches than iTouchless among trash can brands worldwide. Rubbermaid had about 49,500 branded searches, while iTouchless had 590. Rubbermaid made up 15.5% of all trash can brand searches we track, and iTouchless accounted for 0.18%. These are worldwide searches for English-language branded terms.

Share of searches among trash can brands worldwide in September 2026Is iTouchless or Rubbermaid more popular in search?
iTouchless0.18%590 searches
vs
Rubbermaid15.5%49.5K searches

Follow iTouchless vs Rubbermaid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is iTouchless or Rubbermaid more popular in search?

Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iTouchless and Rubbermaid among trash can brands worldwide, by month

Share of searches by month for Rubbermaid, iTouchless. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the iTouchless and Rubbermaid comparison changed over the last 12 months?

3 findings
  • Rubbermaid was ahead of iTouchless in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among trash can brands worldwide moved from 18% to 15.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for trash can brands worldwide in September 2026?

1 change
  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iTouchless’ and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iTouchless

1 branded search term

  • itouchless

Rubbermaid

1 branded search term

  • rubbermaid

How the Brand Demand Index is measured

Other head-to-heads among trash can brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.