Brandwave

Trash Can brands:Which are searched most?

In September 2026, IKEA was the most searched among trash Can brands worldwide, with an estimated 55.6M branded searches and 95.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA95.5%
  2. Smart3.1%
  3. Munchkin0.63%
  4. Brabantia0.19%
  5. Joseph Joseph0.19%
  6. Square0.18%
  7. Songmics0.13%
  8. Glad<0.01%

Follow trash Can brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trash Can brands worldwide, by month

Share of Search by month for IKEA, Smart. The figures are in the table below the chart.

View monthly share of search table
MonthIKEASmartMunchkinBrabantiaJoseph JosephSquareSongmicsGlad
Oct 202595.4%3.1%0.77%0.16%0.23%0.16%0.13%<0.01%
Nov 202595.3%3.1%0.77%0.19%0.28%0.15%0.16%<0.01%
Dec 202595.4%3.1%0.77%0.16%0.28%0.14%0.16%<0.01%
Jan 202695.3%3.1%0.77%0.19%0.28%0.17%0.16%<0.01%
Feb 202694.5%3.8%0.76%0.23%0.28%0.24%0.15%<0.01%
Mar 202694.4%3.8%0.76%0.28%0.28%0.29%0.15%<0.01%
Apr 202694.5%3.8%0.76%0.23%0.28%0.31%0.15%<0.01%
May 202694.4%3.8%0.76%0.28%0.23%0.37%0.15%<0.01%
Jun 202694.5%3.8%0.76%0.19%0.23%0.4%0.15%<0.01%
Jul 202695.1%3.1%0.77%0.23%0.23%0.33%0.15%<0.01%
Aug 202695.4%3.1%0.63%0.23%0.23%0.23%0.16%<0.01%
Sep 202695.5%3.1%0.63%0.19%0.19%0.18%0.13%<0.01%

This month’s ranking, September 2026

  1. 1.IKEA

    95.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Smart

    3.1%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Munchkin

    0.63%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Brabantia

    0.19%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Joseph Joseph

    0.19%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Square

    0.18%

    Held 6th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.

  7. 7.Songmics

    0.13%

    Held 7th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Glad

    <0.01%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among trash Can brands worldwide?

In September 2026, IKEA was the most searched among trash Can brands worldwide, with an estimated 55.6M branded searches and 95.5% estimated Share of Search within this set. Smart is in 2nd place, 92.4 percentage points behind at 3.1% Share of Search.

Global trash Can brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA95.4% → 95.5%95.5%Sep 202694.4%May 20261st
Smart3.1%3.8%Feb 20263.1%Jan 20262nd
Munchkin0.77% → 0.63%0.77%Oct 20250.63%Aug 20263rd
Brabantia0.16% → 0.19%0.28%Mar 20260.16%Dec 20256th → 4th
Joseph Joseph0.23% → 0.19%0.28%Dec 20250.19%Sep 20264th → 5th
Square0.16% → 0.18%0.4%Jun 20260.14%Dec 20255th → 6th
Songmics0.13%0.16%Aug 20260.13%Oct 20257th
Glad<0.01%<0.01%Sep 2026<0.01%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, IKEA’s estimated Share of Search among trash Can brands worldwide peaked at 95.5% in September 2026 and was lowest at 94.4% in May 2026.
  • Across the 12 months ending September 2026, Brabantia rose from 6th to 4th among trash Can brands worldwide.
  • Across the 12 months ending September 2026, Joseph Joseph fell from 4th to 5th among trash Can brands worldwide.
  • Across the 12 months ending September 2026, Square fell from 5th to 6th among trash Can brands worldwide.
  • Across the 12 months ending September 2026, IKEA, Smart, Munchkin, Songmics and Glad held steady: their estimated Share of Search among trash Can brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for trash Can brands worldwide in September 2026?

  1. IKEA’s estimated Share of Search among trash Can brands worldwide has gained ground for 3 months in a row, from 94.5% to 95.5% in September 2026.

  2. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Brabantia worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  4. Estimated monthly branded searches for Joseph Joseph worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free