How popular isBrabantia in search?
In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 43.2% estimated Share of Search among trash can brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brabantia43.2%
Joseph Joseph43.2%Munchkin13.5%
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Which trash can brands compete with Brabantia?
Share of Search by month for Brabantia, Joseph Joseph, Munchkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Munchkin |
|---|---|---|---|
| Oct 2025 | 35.5% | 53% | 11.5% |
| Nov 2025 | 36.6% | 54.9% | 8.6% |
| Dec 2025 | 31.8% | 58% | 10.1% |
| Jan 2026 | 36.1% | 54.1% | 9.9% |
| Feb 2026 | 40.6% | 49.8% | 9.6% |
| Mar 2026 | 45.1% | 45.1% | 9.9% |
| Apr 2026 | 40.6% | 49.9% | 9.5% |
| May 2026 | 49.8% | 40.5% | 9.7% |
| Jun 2026 | 39.1% | 47.6% | 13.3% |
| Jul 2026 | 43.7% | 43.7% | 12.6% |
| Aug 2026 | 44.1% | 44.1% | 11.7% |
| Sep 2026 | 43.2% | 43.2% | 13.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 110K | -18.5% | -0.9 points | |
| 2, held 2nd | 43.2% | 110K | -18.5% | -0.9 points | |
| 3, held 3rd | 13.5% | 34.4K | -4.2% | +1.8 points |
43.2%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
43.2%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
3.
13.5%
Held 3rd. 34.4K estimated branded searches, -4.2% vs prior month. Share +1.8 points.
Compare search popularity between Brabantia and its closest rivals
Every comparison with Brabantia
28 comparisons
- Brabantia vs Munchkin
- Black and Decker vs Brabantia
- Brabantia vs Hill's
- Brabantia vs Joseph Joseph
- Brabantia vs Oxo
- Brabantia vs Philips
- Brabantia vs Vileda
- Brabantia vs Yamazaki
- Brabantia vs Keter
- Brabantia vs Leifheit
- Brabantia vs Minky
- Brabantia vs Full Circle
- Bokashi vs Brabantia
- Brabantia vs Iris Ohyama
- Brabantia vs Muji
- All-Green vs Brabantia
- Brabantia vs Curver
- Brabantia vs Oates
- Beldray vs Brabantia
- Brabantia vs Hills Hoist
- Brabantia vs Household Essentials
- Brabantia vs InterDesign
- Brabantia vs Lakeland
- Brabantia vs Croydex
- Brabantia vs HOTBIN
- Brabantia vs Maze
- Brabantia vs Subpod
- Brabantia vs Wham
How has branded search demand for Brabantia changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among trash can brands worldwide increased from 35.5% to 43.2%.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among trash can brands worldwide peaked at 49.8% in May 2026 and was lowest at 31.8% in December 2025.
- Across the 12 months ending September 2026, Brabantia rose from 2nd to 1st among trash can brands worldwide.
How did search popularity change for trash can brands worldwide in September 2026?
3 changes
In September 2026, Munchkin gained estimated Share of Search among trash can brands worldwide, from 11.7% to 13.5%.
In September 2026, Brabantia lost estimated Share of Search among trash can brands worldwide, from 44.1% to 43.2%.
In September 2026, Joseph Joseph lost estimated Share of Search among trash can brands worldwide, from 44.1% to 43.2%.
Where does Brabantia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ironing boards | 2nd of 6 | 8.6% | Show ranking |
| Clothes line brands | 2nd of 4 | 17.7% | Show ranking |
| Clothes pegs brands | 2nd of 4 | 18.5% | Show ranking |
| Jar opener brands | 3rd of 5 | 23.2% | Show ranking |
| Clothes airers | 2nd of 6 | 24.4% | Show ranking |
| Bathroom accessory brands | 2nd of 6 | 29.9% | Show ranking |
| Compost caddy brands | 1st of 6 | 31.8% | Show ranking |
| Cleaning tool brands | 2nd of 3 | 33.8% | Show ranking |
| Laundry baskets | 1st of 6 | 38.9% | Show ranking |
| Towel rail brands | 2nd of 6 | 41.6% | Show ranking |
| Trash can brands | 1st of 3 | 43.2% | Shown above |
| Storage baskets | 1st of 6 | 44.5% | Show ranking |
| Compost bins | 1st of 6 | 83.4% | Show ranking |
How is Brabantia measured?
Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- brabantia
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