Brandwave

Ironing boards:Which brands are most popular in search?

In August 2026, Philips was the most searched among ironing boards worldwide, with an estimated 1.1M branded searches and 79.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips79.2%
  2. Brabantia9.7%
  3. Joseph Joseph9.7%
  4. Beldray0.87%
  5. Lakeland0.47%
  6. Minky<0.01%

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Share of SearchLeaderboard

Compare the ironing boards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ironing boards worldwide, by month

Share of Search by month for Philips, Brabantia, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrabantiaJoseph JosephBeldrayLakelandMinky
Oct 202581.2%6.8%10.1%1.1%0.74%0.01%
Nov 202580.8%6.9%10.4%0.93%0.93%<0.01%
Dec 202583.3%5.4%9.9%0.6%0.73%<0.01%
Jan 202678.6%7.9%11.9%0.71%0.87%0.01%
Feb 202678.5%8.9%10.9%0.97%0.8%0.02%
Mar 202676.6%10.8%10.8%1.2%0.53%0.01%
Apr 202678.2%9.2%11.2%0.82%0.55%<0.01%
May 202677.7%11.5%9.4%0.85%0.46%<0.01%
Jun 202680.8%8%9.8%0.88%0.48%<0.01%
Jul 202681.8%8.5%8.5%0.77%0.42%<0.01%
Aug 202679.2%9.7%9.7%0.87%0.47%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Philips

    79.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2.5 points.

  2. 2.Brabantia

    9.7%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Joseph Joseph

    9.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Beldray

    0.87%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Lakeland

    0.47%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Minky

    <0.01%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ironing boards worldwide?

In August 2026, Philips was the most searched among ironing boards worldwide, with an estimated 1.1M branded searches and 79.2% estimated Share of Search within this set. Brabantia is in 2nd place, 69.5 percentage points behind at 9.7% Share of Search.

Global ironing boards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips81.2% → 79.2%83.3%Dec 202576.6%Mar 20261st
Brabantia6.8% → 9.7%11.5%May 20265.4%Dec 20253rd → 2nd
Joseph Joseph10.1% → 9.7%11.9%Jan 20268.5%Jul 20262nd → 3rd
Beldray1.1% → 0.87%1.2%Mar 20260.6%Dec 20254th
Lakeland0.74% → 0.47%0.93%Nov 20250.42%Jul 20265th
Minky0.01% → <0.01%0.02%Feb 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among ironing boards worldwide decreased from 81.2% to 79.2%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide increased from 6.8% to 9.7%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among ironing boards worldwide peaked at 83.3% in December 2025 and was lowest at 76.6% in March 2026.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide peaked at 11.5% in May 2026 and was lowest at 5.4% in December 2025.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among ironing boards worldwide peaked at 11.9% in January 2026 and was lowest at 8.5% in July 2026.
  • Across the 11 months ending August 2026, Brabantia rose from 3rd to 2nd among ironing boards worldwide.
  • Across the 11 months ending August 2026, Joseph Joseph fell from 2nd to 3rd among ironing boards worldwide.
  • Across the 11 months ending August 2026, Beldray, Lakeland and Minky held steady: their estimated Share of Search among ironing boards worldwide each moved less than 0.5 percentage points.

How did search popularity change for ironing boards worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  3. In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

  6. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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