Brandwave

How popular isJoseph Joseph in search?

In August 2026, there were an estimated 135K branded searches for Joseph Joseph worldwide which held steady over the last 11 months. Joseph Joseph holds 9.7% estimated Share of Search among ironing boards worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips79.2%
  2. Brabantia9.7%
  3. Joseph Joseph9.7%
  4. Beldray0.87%
  5. Lakeland0.47%
  6. Minky<0.01%
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Which ironing boards compete with Joseph Joseph?

Joseph Joseph against ironing boards worldwide, by month

Share of Search by month for Philips, Brabantia, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrabantiaJoseph JosephBeldrayLakelandMinky
Oct 202581.2%6.8%10.1%1.1%0.74%0.01%
Nov 202580.8%6.9%10.4%0.93%0.93%<0.01%
Dec 202583.3%5.4%9.9%0.6%0.73%<0.01%
Jan 202678.6%7.9%11.9%0.71%0.87%0.01%
Feb 202678.5%8.9%10.9%0.97%0.8%0.02%
Mar 202676.6%10.8%10.8%1.2%0.53%0.01%
Apr 202678.2%9.2%11.2%0.82%0.55%<0.01%
May 202677.7%11.5%9.4%0.85%0.46%<0.01%
Jun 202680.8%8%9.8%0.88%0.48%<0.01%
Jul 202681.8%8.5%8.5%0.77%0.42%<0.01%
Aug 202679.2%9.7%9.7%0.87%0.47%<0.01%
Sep 2026——————

  1. 1.Philips

    79.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2.5 points.

  2. 2.Brabantia

    9.7%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Joseph Joseph

    9.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Beldray

    0.87%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Lakeland

    0.47%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Minky

    <0.01%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Joseph Joseph and its closest rivals

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joseph Joseph worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among ironing boards worldwide peaked at 11.9% in January 2026 and was lowest at 8.5% in July 2026.
  • Across the 11 months ending August 2026, Joseph Joseph fell from 2nd to 3rd among ironing boards worldwide.

How did search popularity change for ironing boards worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  3. In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

  6. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards3rd of 69.7%Shown above
Kitchen timer brands3rd of 611.6%Show ranking
Soap dispenser brands2nd of 615.9%Show ranking
Bathroom accessory brands2nd of 624.5%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 640.1%Show ranking
Toilet brush brands1st of 646.8%Show ranking
Cutting boards1st of 676.6%Show ranking

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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