Joseph Joseph vs Royal Craft Wood:Which is more popular by branded search?
In August 2026, Joseph Joseph had more branded searches than Royal Craft Wood among cutting boards worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Royal Craft Wood’s 590, and held a 76.6% Share of Search versus Royal Craft Wood’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joseph Joseph or Royal Craft Wood?
Compare the cutting boards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joseph Joseph, Royal Craft Wood. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Epicurean | John Boos | Bambusi | Royal Craft Wood | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 3.7% | 0.41% | 0.33% | 0.15% |
| Nov 2025 | 69.6% | 25.5% | 4.2% | 0.3% | 0.25% | 0.14% |
| Dec 2025 | 69.5% | 25.5% | 4.2% | 0.37% | 0.37% | 0.13% |
| Jan 2026 | 72.9% | 21.9% | 4.4% | 0.32% | 0.32% | 0.26% |
| Feb 2026 | 76.6% | 18.8% | 3.7% | 0.5% | 0.27% | 0.15% |
| Mar 2026 | 76.5% | 18.8% | 3.7% | 0.5% | 0.33% | 0.15% |
| Apr 2026 | 76.5% | 18.8% | 3.7% | 0.5% | 0.33% | 0.15% |
| May 2026 | 72.6% | 21.8% | 4.4% | 0.58% | 0.39% | 0.21% |
| Jun 2026 | 72.8% | 21.9% | 4.4% | 0.48% | 0.32% | 0.17% |
| Jul 2026 | 72.7% | 21.9% | 4.4% | 0.48% | 0.39% | 0.17% |
| Aug 2026 | 76.6% | 18.8% | 3.7% | 0.41% | 0.33% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Joseph Joseph and Royal Craft Wood comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of Royal Craft Wood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide held steady at 76.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Royal Craft Wood’s estimated Share of Search among cutting boards worldwide held steady at 0.33%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for cutting boards worldwide in August 2026?
1 change
In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and Royal Craft Wood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
Royal Craft Wood
1 branded search term
- royal craft wood
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.