Brandwave

How popular isJoseph Joseph in search?

In August 2026, there were an estimated 135K branded searches for Joseph Joseph worldwide which held steady over the last 11 months. Joseph Joseph holds 76.6% estimated Share of Search among cutting boards worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph76.6%
  2. Epicurean18.8%
  3. John Boos3.7%
  4. Bambusi0.41%
  5. Royal Craft Wood0.33%
  6. Oxo0.15%
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Which cutting boards compete with Joseph Joseph?

Joseph Joseph against cutting boards worldwide, by month

Share of Search by month for Joseph Joseph, Epicurean, John Boos. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephEpicureanJohn BoosBambusiRoyal Craft WoodOxo
Oct 202576.6%18.8%3.7%0.41%0.33%0.15%
Nov 202569.6%25.5%4.2%0.3%0.25%0.14%
Dec 202569.5%25.5%4.2%0.37%0.37%0.13%
Jan 202672.9%21.9%4.4%0.32%0.32%0.26%
Feb 202676.6%18.8%3.7%0.5%0.27%0.15%
Mar 202676.5%18.8%3.7%0.5%0.33%0.15%
Apr 202676.5%18.8%3.7%0.5%0.33%0.15%
May 202672.6%21.8%4.4%0.58%0.39%0.21%
Jun 202672.8%21.9%4.4%0.48%0.32%0.17%
Jul 202672.7%21.9%4.4%0.48%0.39%0.17%
Aug 202676.6%18.8%3.7%0.41%0.33%0.15%
Sep 2026——————

  1. 1.Joseph Joseph

    76.6%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Epicurean

    18.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.John Boos

    3.7%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Bambusi

    0.41%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Royal Craft Wood

    0.33%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Oxo

    0.15%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Joseph Joseph and its closest rivals

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joseph Joseph worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide peaked at 76.6% in October 2025 and was lowest at 69.5% in December 2025.

How did search popularity change for cutting boards worldwide in August 2026?

  1. In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%.

  2. In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%.

  3. In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards3rd of 69.7%Show ranking
Kitchen timer brands3rd of 611.6%Show ranking
Soap dispenser brands2nd of 615.9%Show ranking
Bathroom accessory brands2nd of 624.5%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 640.1%Show ranking
Toilet brush brands1st of 646.8%Show ranking
Cutting boards1st of 676.6%Shown above

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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