Brandwave

How popular isJoseph Joseph in search?

In September 2026, there were an estimated 110K branded searches for Joseph Joseph worldwide which is down 18.5% over the last 12 months. Joseph Joseph holds 52.6% estimated Share of Search among dish drainer brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Joseph Joseph52.6%
  2. Rubbermaid23.7%
  3. Simplehuman23.7%
Joseph Joseph website (opens in a new tab)

Follow Joseph Joseph and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dish drainer brands compete with Joseph Joseph?

Joseph Joseph against dish drainer brands worldwide, by month

Share of Search by month for Joseph Joseph, Rubbermaid, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephRubbermaidSimplehuman
Oct 202555.1%24.7%20.2%
Nov 202557.7%21.2%21.2%
Dec 202555.1%20.2%24.7%
Jan 202655.1%20.2%24.7%
Feb 202655.1%20.2%24.7%
Mar 202652.7%23.6%23.6%
Apr 202652.7%23.6%23.6%
May 202647.6%26.2%26.2%
Jun 202652.6%23.7%23.7%
Jul 202650%22.5%27.5%
Aug 202650.1%22.4%27.5%
Sep 202652.6%23.7%23.7%

  1. 1.Joseph Joseph

    52.6%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +2.5 points.

  2. 2.Rubbermaid

    23.7%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  3. 3.Simplehuman

    23.7%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.8 points.

Compare search popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among dish drainer brands worldwide decreased from 55.1% to 52.6%.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among dish drainer brands worldwide peaked at 57.7% in November 2025 and was lowest at 47.6% in May 2026.

How did search popularity change for dish drainer brands worldwide in September 2026?

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 2nd among dish drainer brands worldwide, with 23.7% estimated Share of Search.

  2. In September 2026, Joseph Joseph gained estimated Share of Search among dish drainer brands worldwide, from 50.1% to 52.6%.

  3. In September 2026, Simplehuman lost estimated Share of Search among dish drainer brands worldwide, from 27.5% to 23.7%.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring cups brands6th of 63.8%Show ranking
Can opener brands5th of 55.1%Show ranking
Food storage brands4th of 66.3%Show ranking
Salad spinner brands3rd of 46.9%Show ranking
Kitchen timer brands4th of 67.7%Show ranking
Knife set brands4th of 68%Show ranking
Lemon juicer brands3rd of 310%Show ranking
Soap dispenser brands4th of 614.2%Show ranking
Mixing bowls brands4th of 420.8%Show ranking
Measuring jug brands3rd of 328.6%Show ranking
Bathroom accessory brands3rd of 629.9%Show ranking
Toilet brush brands2nd of 630.1%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Ironing boards2nd of 635.4%Show ranking
Laundry baskets2nd of 638.9%Show ranking
Carving fork brands2nd of 340%Show ranking
Cutting boards2nd of 642.1%Show ranking
Herb cutter brands2nd of 348.2%Show ranking
Kitchen utensil brands2nd of 348.2%Show ranking
Rolling pin brands2nd of 348.5%Show ranking
Trash can brands2nd of 350%Show ranking
Dish drainer brands1st of 352.6%Shown above

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

Do you work for Joseph Joseph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Joseph Joseph your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free