Joseph Joseph vs Lock&Lock:Which is searched more?
In September 2026, Joseph Joseph had more branded searches than Lock&Lock among food storage brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to Lock&Lock’s 64.3K, and held a 6.3% Share of Search versus Lock&Lock’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joseph Joseph or Lock&Lock?
Compare the lunchbox and food storage brands people pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joseph Joseph, Lock&Lock. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Décor | Joseph Joseph | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 17.9% | 9.8% | 6.6% | 3.3% | 2.9% |
| Nov 2025 | 59.6% | 18% | 8.1% | 8.1% | 3.3% | 3% |
| Dec 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 4% | 3.1% |
| Jan 2026 | 65% | 13.1% | 8.7% | 7.2% | 3.4% | 2.6% |
| Feb 2026 | 63.4% | 15.7% | 8.6% | 7% | 2.7% | 2.6% |
| Mar 2026 | 60.6% | 18.3% | 8.2% | 6.7% | 3.2% | 3% |
| Apr 2026 | 56.1% | 20.6% | 9.2% | 7.6% | 3.1% | 3.4% |
| May 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| Jun 2026 | 59.2% | 17.8% | 9.8% | 6.5% | 3.8% | 2.9% |
| Jul 2026 | 61.5% | 15.1% | 10.1% | 6.8% | 3.4% | 3% |
| Aug 2026 | 57.9% | 17.4% | 9.6% | 7.8% | 3.7% | 3.5% |
| Sep 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.7% | 2.8% |
How has the Joseph Joseph and Lock&Lock comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of Lock&Lock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among food storage brands worldwide moved from 6.6% to 6.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Lock&Lock’s estimated Share of Search among food storage brands worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 67.6K to 64.3K.
How did search popularity change for food storage brands worldwide in September 2026?
1 change
In September 2026, Joseph Joseph lost estimated Share of Search among food storage brands worldwide, from 7.8% to 6.3%.
Other head-to-heads among food storage brands
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and Lock&Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
Lock&Lock
2 branded search terms
- lock and lock
- lock lock
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