Brandwave

How popular isJoseph Joseph in search?

In September 2026, people searched for Joseph Joseph by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 5.4% of all global food storage container brand searches, placing Joseph Joseph fifth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Tupperware49.2%
  2. Sistema18.1%
  3. Décor8.1%
  4. Pyrex8.1%
  5. Joseph Joseph5.4%
  6. OXO5.4%
  7. Lock&Lock3.2%
  8. Rubbermaid2.4%
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Which food storage container brands compete with Joseph Joseph?

Joseph Joseph against food storage container brands worldwide, by month

Share of searches by month for Tupperware, Sistema, Décor, Pyrex, Joseph Joseph, OXO, Lock&Lock, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareSistemaDécorPyrexJoseph JosephOXOLock&LockRubbermaid
Oct 202551.9%15.6%8.5%7%5.7%5.7%2.9%2.6%
Nov 202550.6%15.3%6.8%8.3%6.8%6.8%2.8%2.5%
Dec 202552.9%10.7%8.7%8.7%7.2%5.9%3.4%2.6%
Jan 202656.8%11.4%7.6%7.6%6.2%5.1%3%2.3%
Feb 202655.5%13.7%7.5%7.5%6.1%5%2.4%2.3%
Mar 202653.3%16.1%7.2%7.2%5.9%4.8%2.8%2.6%
Apr 202648.6%17.9%8%8%6.6%5.3%2.7%2.9%
May 202649.2%18.1%8.1%8.1%5.4%5.4%2.7%3%
Jun 202650.9%15.3%8.4%8.4%5.6%5.6%3.3%2.5%
Jul 202652.6%12.9%8.7%8.7%5.8%5.8%2.9%2.6%
Aug 202649.1%14.8%8.1%9.9%6.6%5.4%3.2%3%
Sep 202649.2%18.1%8.1%8.1%5.4%5.4%3.2%2.4%

  1. 1.Tupperware

    49.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Sistema

    18.1%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Décor

    8.1%

    Moved from 4th to 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pyrex

    8.1%

    Moved from 3rd to 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  5. 5.Joseph Joseph

    5.4%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  6. 6.OXO

    5.4%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lock&Lock

    3.2%

    Held 7th. 64.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rubbermaid

    2.4%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

56 comparisons

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage container brands worldwide peaked at 7.2% in December 2025 and was lowest at 5.4% in May 2026.

How did search popularity change for food storage container brands worldwide in September 2026?

6 changes

  1. In September 2026, Sistema gained share of searches among food storage container brands worldwide, from 14.8% to 18.1%.

  2. In September 2026, Pyrex lost share of searches among food storage container brands worldwide, from 9.9% to 8.1%.

  3. In September 2026, Joseph Joseph lost share of searches among food storage container brands worldwide, from 6.6% to 5.4%.

  4. In September 2026, Rubbermaid lost share of searches among food storage container brands worldwide, from 3% to 2.4%.

  5. In September 2026, Décor rose from 4th to 3rd among food storage container brands worldwide.

  6. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Joseph Joseph’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • joseph joseph

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How the Brand Demand Index is measured

Where does Joseph Joseph compete?

Joseph Joseph is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring cups brands6th of 73.6%Show ranking
Can opener brands5th of 55.1%Show ranking
Food storage container brands5th of 85.4%Shown above
Salad spinner brands3rd of 46.9%Show ranking
Kitchen timer brands3rd of 77.7%Show ranking
Knife set brands4th of 117.7%Show ranking
Lemon juicer brands2nd of 59.9%Show ranking
Bathroom accessory brands4th of 913%Show ranking
Soap dispenser brands3rd of 614.2%Show ranking
Mixing bowls brands4th of 515.9%Show ranking
Measuring jug brands2nd of 427%Show ranking
Toilet brush brands1st of 630.1%Show ranking
Kitchen utensil brands2nd of 532.3%Show ranking
Trash can brands2nd of 634.4%Show ranking
Dish drainer brands1st of 434.5%Show ranking
Ironing boards2nd of 536%Show ranking
Laundry baskets2nd of 638.9%Show ranking
Cutting boards1st of 642.2%Show ranking
Rolling pin brands1st of 543%Show ranking
Herb cutter brands1st of 348.2%Show ranking
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