Brandwave

How popular isDécor?

In September 2026, people searched for Décor by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 8.1% of all global food storage container brand searches, placing Décor third out of eight brands. When we asked both ChatGPT and Google AI Overviews about food storage container brands, Décor did not appear in any of the answers.

Search and AI answers in September 2026

Décor is the third most searched of 8 competitors and not listed in any AI answer.

  1. TupperwareShare of searches 49.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SistemaShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DécorShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PyrexShare of searches 8.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Joseph JosephShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top food storage container brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Décor did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rubbermaid1st
  2. Pyrex2nd
  3. OXO3rd
  4. Tupperware–
  5. Sistema–
  6. Décor–
  7. Joseph Joseph–
  8. Lock&Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubbermaid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sistema0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Décor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lock&Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage container brands

5 answers

  • Asked ChatGPT

    “Which food storage container brand should I buy?”

    1. 1Rubbermaid
    2. 2Pyrex
    3. 3OXO

  • Asked ChatGPT

    “What are the best food storage container brands?”

    1. 1Rubbermaid
    2. 2Pyrex
    3. 3OXO

  • Asked ChatGPT

    “What's the best food storage container brand for meal prep?”

    1. 1Rubbermaid
    2. 2Pyrex

  • Searched Google, AI Overview

    “airtight containers”

    1. 1Rubbermaid
    2. 2OXO

  • Searched Google, AI Overview

    “meal prep containers”

    1. 1Rubbermaid
    2. 2Pyrex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which food storage container brands compete with Décor?

Décor against food storage container brands worldwide, by month

Share of searches by month for Tupperware, Sistema, Décor, Pyrex, Joseph Joseph, OXO, Lock&Lock, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareSistemaDécorPyrexJoseph JosephOXOLock&LockRubbermaid
Oct 202551.9%15.6%8.5%7%5.7%5.7%2.9%2.6%
Nov 202550.6%15.3%6.8%8.3%6.8%6.8%2.8%2.5%
Dec 202552.9%10.7%8.7%8.7%7.2%5.9%3.4%2.6%
Jan 202656.8%11.4%7.6%7.6%6.2%5.1%3%2.3%
Feb 202655.5%13.7%7.5%7.5%6.1%5%2.4%2.3%
Mar 202653.3%16.1%7.2%7.2%5.9%4.8%2.8%2.6%
Apr 202648.6%17.9%8%8%6.6%5.3%2.7%2.9%
May 202649.2%18.1%8.1%8.1%5.4%5.4%2.7%3%
Jun 202650.9%15.3%8.4%8.4%5.6%5.6%3.3%2.5%
Jul 202652.6%12.9%8.7%8.7%5.8%5.8%2.9%2.6%
Aug 202649.1%14.8%8.1%9.9%6.6%5.4%3.2%3%
Sep 202649.2%18.1%8.1%8.1%5.4%5.4%3.2%2.4%

  1. 1.Tupperware

    49.2%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Sistema

    18.1%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Décor

    8.1%

    Moved from 4th to 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pyrex

    8.1%

    Moved from 3rd to 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  5. 5.Joseph Joseph

    5.4%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  6. 6.OXO

    5.4%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lock&Lock

    3.2%

    Held 7th. 64.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Rubbermaid

    2.4%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Décor and its closest rivals

Every comparison with Décor

7 comparisons

How has branded search demand for Décor changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Décor worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Décor’s share of searches among food storage container brands worldwide peaked at 8.7% in December 2025 and was lowest at 6.8% in November 2025.

How did search popularity change for food storage container brands worldwide in September 2026?

6 changes

  1. In September 2026, Sistema gained share of searches among food storage container brands worldwide, from 14.8% to 18.1%.

  2. In September 2026, Pyrex lost share of searches among food storage container brands worldwide, from 9.9% to 8.1%.

  3. In September 2026, Joseph Joseph lost share of searches among food storage container brands worldwide, from 6.6% to 5.4%.

  4. In September 2026, Rubbermaid lost share of searches among food storage container brands worldwide, from 3% to 2.4%.

  5. In September 2026, Décor rose from 4th to 3rd among food storage container brands worldwide.

  6. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Décor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Décor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • decor

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How the Brand Demand Index is measured

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