How popular isRubbermaid in search?
In August 2026, there were an estimated 60.5K branded searches for Rubbermaid worldwide which held steady over the last 11 months. Rubbermaid holds 3.3% estimated Share of Search among food storage container brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tupperware66.1%
Sistema16.3%
Pyrex10.9%
Lock&Lock3.5%Rubbermaid3.3%
Oxo0.01%
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Which food storage container brands compete with Rubbermaid?
Share of Search by month for Tupperware, Sistema, Pyrex, Lock&Lock, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Pyrex | Lock&Lock | Rubbermaid | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 19.6% | 8.8% | 3.6% | 3.2% | 0.01% |
| Nov 2025 | 63.6% | 19.2% | 10.5% | 3.5% | 3.2% | 0.02% |
| Dec 2025 | 67.5% | 13.6% | 11.1% | 4.4% | 3.3% | 0.02% |
| Jan 2026 | 70% | 14.1% | 9.4% | 3.7% | 2.8% | 0.03% |
| Feb 2026 | 68.2% | 16.8% | 9.2% | 2.9% | 2.8% | 0.01% |
| Mar 2026 | 65% | 19.6% | 8.8% | 3.4% | 3.2% | 0.01% |
| Apr 2026 | 60.6% | 22.3% | 10% | 3.4% | 3.7% | 0.02% |
| May 2026 | 60.6% | 22.3% | 10% | 3.4% | 3.7% | 0.02% |
| Jun 2026 | 63.3% | 19% | 10.4% | 4.1% | 3.1% | 0.02% |
| Jul 2026 | 66% | 16.2% | 10.9% | 3.6% | 3.3% | 0.02% |
| Aug 2026 | 66.1% | 16.3% | 10.9% | 3.5% | 3.3% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.1% | 1.2M | +22% | +0.1 points | |
| 2, held 2nd | 16.3% | 301K | +22.4% | +0.1 points | |
| 3, held 3rd | 10.9% | 201K | +21.8% | 0 points | |
| 4, held 4th | 3.5% | 64.3K | +16.3% | -0.2 points | |
| 5, held 5th | 3.3% | 60.5K | +22.2% | 0 points | |
| 6, held 6th | 0.01% | 260 | 0% | 0 points |
66.1%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.
2.
Sistema16.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
3.
Pyrex10.9%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.
3.5%
Held 4th. 64.3K estimated branded searches, +16.3% vs prior month. Share -0.2 points.
3.3%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
Oxo0.01%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rubbermaid and its closest rivals
Every comparison with Rubbermaid
8 comparisons
How has branded search demand for Rubbermaid changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rubbermaid worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among food storage container brands worldwide held steady, from 3.2% to 3.3%.
How did search popularity change for food storage container brands worldwide in August 2026?
3 changes
Tupperware’s estimated Share of Search among food storage container brands worldwide has gained ground for 3 months in a row, from 60.6% to 66.1% in August 2026.
Estimated monthly branded searches for Pyrex worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Sistema worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Where does Rubbermaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food storage container brands | 5th of 6 | 3.3% | Shown above |
| Storage shed brands | 2nd of 5 | 40.6% | Show ranking |
How is Rubbermaid measured?
Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubbermaid
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