How popular isRubbermaid in search?
In September 2026, there were an estimated 49.5K branded searches for Rubbermaid worldwide which is down 18.2% over the last 12 months. Rubbermaid holds 23.7% estimated Share of Search among dish drainer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Joseph Joseph52.6%Rubbermaid23.7%
Simplehuman23.7%
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Which dish drainer brands compete with Rubbermaid?
Share of Search by month for Joseph Joseph, Rubbermaid, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Rubbermaid | Simplehuman |
|---|---|---|---|
| Oct 2025 | 55.1% | 24.7% | 20.2% |
| Nov 2025 | 57.7% | 21.2% | 21.2% |
| Dec 2025 | 55.1% | 20.2% | 24.7% |
| Jan 2026 | 55.1% | 20.2% | 24.7% |
| Feb 2026 | 55.1% | 20.2% | 24.7% |
| Mar 2026 | 52.7% | 23.6% | 23.6% |
| Apr 2026 | 52.7% | 23.6% | 23.6% |
| May 2026 | 47.6% | 26.2% | 26.2% |
| Jun 2026 | 52.6% | 23.7% | 23.7% |
| Jul 2026 | 50% | 22.5% | 27.5% |
| Aug 2026 | 50.1% | 22.4% | 27.5% |
| Sep 2026 | 52.6% | 23.7% | 23.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 110K | -18.5% | +2.5 points | |
| 2, moved from 3rd to 2nd | 23.7% | 49.5K | -18.2% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 49.5K | -33.1% | -3.8 pointsmoved from 2nd to 3rd |
52.6%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +2.5 points.
23.7%
Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
23.7%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.8 points.
Compare search popularity between Rubbermaid and its closest rivals
Every comparison with Rubbermaid
16 comparisons
- Keter vs Rubbermaid
- Black and Decker vs Rubbermaid
- Clorox vs Rubbermaid
- Décor vs Rubbermaid
- Joseph Joseph vs Rubbermaid
- Lock&Lock vs Rubbermaid
- Oxo vs Rubbermaid
- Pyrex vs Rubbermaid
- Rubbermaid vs Simplehuman
- Rubbermaid vs Sistema
- Rubbermaid vs Tupperware
- Rubbermaid vs Suncast
- GoodCook vs Rubbermaid
- Hefty vs Rubbermaid
- Absco vs Rubbermaid
- Glad vs Rubbermaid
How has branded search demand for Rubbermaid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among dish drainer brands worldwide decreased from 24.7% to 23.7%.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among dish drainer brands worldwide peaked at 26.2% in May 2026 and was lowest at 20.2% in December 2025.
How did search popularity change for dish drainer brands worldwide in September 2026?
3 changes
In September 2026, Rubbermaid overtook Simplehuman to rank 2nd among dish drainer brands worldwide, with 23.7% estimated Share of Search.
In September 2026, Joseph Joseph gained estimated Share of Search among dish drainer brands worldwide, from 50.1% to 52.6%.
In September 2026, Simplehuman lost estimated Share of Search among dish drainer brands worldwide, from 27.5% to 23.7%.
Where does Rubbermaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Food storage container brands | 6th of 6 | 2.8% | Show ranking |
| Food storage brands | 6th of 6 | 2.8% | Show ranking |
| Power scrubber brands | 3rd of 3 | 10.5% | Show ranking |
| Meal prep containers brands | 2nd of 5 | 21.7% | Show ranking |
| Dish drainer brands | 2nd of 3 | 23.7% | Shown above |
| Storage shed brands | 2nd of 4 | 35.7% | Show ranking |
How is Rubbermaid measured?
Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rubbermaid
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